Intellectual Insights: Don’t Just Present Data, Tell a Story!

Registration and Networking from 6.30pm. Light bites will be provided.

Discover how to construct narratives from data in this complimentary masterclass, where Dr Subhayan Mukerjee will present insights on data-driven strategic storytelling, followed by a panel discussion with alumni who are leaders in the areas of communication and analytics. Learn how to use data to construct persuasive narratives, engage your audience, and shape strategic outcomes. Limited seats available!

The session will begin with a 15–20-minute masterclass by Dr. Subhayan Mukerjee, who will introduce core principles and practical techniques for transforming data into compelling narratives. Through real-world examples and analytical approaches, participants will learn how to craft stories that not only inform but also engage and persuade. The masterclass will be followed by a panel discussion featuring accomplished alumni working at the intersection of communication and analytics.

Panellists:

• (Speaker & Moderator) Dr Subhayan Mukerjee, Assistant Professor, NUS Faculty of Arts & Social Sciences, Communications & New Media
• Ambika Srinivasa (Arts and Social Sciences, '22 & '24), Account Executive, Budd Communications
• Darrell Lian, (Arts and Social Sciences, '15), Business Manager, Kontinentalist