In-market Export Strategy Workshop (Enrichment Services for Children in Shenyang)

17 - 21 Sep, 2014

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The 5-day workshop will be held in Shenyang, for Singapore companies specialising in children enrichment services. The workshop aims to address common issues and challenges companies face when exporting their services to China. Through the workshop, which includes classroom training and site visits, companies will understand China’s enrichment sector, business setup, Chinese consumer patterns and trends, and the business opportunities available. The workshop is intended to equip participants with the knowledge and skills to develop their own unique export strategy to successfully export to China.


- Help companies to understand China’s overall business environment, enrichment industry landscape and China consumer behaviours

- Help companies identify key challenges for exporting services to China and/or doing business in China

- Help companies develop their own unique export strategy

- Equip companies with the skills to identify the most suitable market entry channel and partners to collaborate with

- Visit related sites to gain market insights, learn best business practices in China and uncover market opportunities.

Training venue

Somerset Heping Shenyang

No.80 Taiyuan North Street, Heping DistShenyang,Liaoning,110000, China

Workshop programme (tentative)


Morning (9am-12.30pm)

Afternoon (2-6pm)

17 Sep (Wed)

China Overall business environment and climate situation for the enrichment services industry

China Overall business environment and climate situation for the enrichment services industry

18 Sep (Thur)

Site Visits to Duo Duo upcoming projects

Site Visits to local Primary School

Site visit to Shenyang Education Bureau

Site visit to Liaoning Education Department

19 Sep (Fri)

Effective Marketing Strategy & Management in China

Effective Marketing Strategy & Management in China

Conversation with Sinar Weibo

20 Sep (Sat)

Site Visit to Star Mall => SG enrichment companies based in Shenyang

Site visit to Shenyang youth centre

Site visit to kindergarten & residential estate

21 Sep (Sun)

Doing Business in China

Working with potential partners and customers

Business venture and set up in China


One on one consulting session with all trainers


Participants will attend classroom modules in the morning, and visit the sites to experience and relate what they have learned in theory. The appointed trainers will go through 5 main modules (as stated in the above programme) where participants will learn through lectures, case studies, in-class exercises, group discussions, etc. The itinerary for site visits is pending confirmation and is expected to include China enrichment companies, Singapore enrichment companies with presence in Shenyang, education bureau, and relevant agencies and associations.

Workshop fees The workshop is SGD2,600 per participant. This is before the Productivity and Innovation Credit scheme (PIC) where businesses can enjoy 400% tax deductions/ allowances and/ or 60% cash payout for investment in innovation and productivity improvements. The actual amount to be borne by companies after the 60% PIC cash payout is SGD1,040 per participant.

 Airfare and Accomodation Airfare and accommodation are not covered, but are eligible for IE’s Double Tax Deduction (DTD) scheme. IE can help to soft-book rooms at the hotel where the training is held, for the convenience of workshop participants.

In-market Export Strategy Workshop (Enrichment Services for Children in Shenyang)

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