The retail landscape is changing rapidly and with the Internet, mobile devices, and in-store technologies as well as traditional marketing media, consumers have instant access to a wealth of Information about their favorite brands and products. Managing relationship with customer through different channels is one of the major challenges in retailing and personalized communication is the main factor that drives customer engagement and generate revenue. With so many customer touch points and new channels, the key questions for many retailers are how many channels should we use and who is going to manage those channels.
Join this
exclusive IDC breakfast briefing with Mike Ghasemi and find answers about Retail Digital Transformation, its impact on retail industry and how to create a seamless and consistent brand experience throughout the buying journey, from the laptop to the smartphone and through store checkout.
AGENDATime | Program | 8:30am | Registration & Breakfast | 9:00am | Welcome Address & Introduction
By: Vijay Sundararaman, Country Manager, Malaysia | 9:10am | Presentation
By: Mike Ghasemi, Research Director, Retail Insights – Asia Pacific
The Retail Digital Transformation journey:
When, How, Why and Where
This presentation will look into the evolution of Digital Transformation in Malaysia and how the 3rd Platform technologies of cloud, mobile, social computing and Big Data / Analytics are disrupting retail business process and strategy, understand the new consumer changing landscape and customer behavior. | 09.40am | Panel discussion
IDC Retail Insights will lead a panel discussion on retail digital transformation. Key points to be addressed will include: - Understanding Retail Digital Transformation
- Innovation Accelerators and its impact on retail industry
- Reinventing retail best practice and strategy to enable Digital Transformation
| 10:30am | Q & A and Closing Comments
By: Vijay Sundararaman, Country Manager, Malaysia | | End of Breakfast Briefing |
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