The retail landscape is changing rapidly and with the Internet, mobile devices, and in-store technologies as well as traditional marketing media, consumers have instant access to a wealth of Information about their favorite brands and products. Managing relationship with customer through different channels is one of the major challenges in retailing and personalized communication is the main factor that drives customer engagement and generate revenue. With so many customer touch points and new channels, the key questions for many retailers are how many channels should we use and who is going to manage those channels.
Join this exclusive IDC breakfast briefing with Mike Ghasemi and find answers about Retail Digital Transformation, its impact on retail industry and how to create a seamless and consistent brand experience throughout the buying journey, from the laptop to the smartphone and through store checkout.
AGENDA
Time
Program
8:30am
Registration & Breakfast
9:00am
Welcome Address & Introduction By: Vijay Sundararaman, Country Manager, Malaysia
9:10am
Presentation By: Mike Ghasemi, Research Director, Retail Insights – Asia Pacific
The Retail Digital Transformation journey: When, How, Why and Where This presentation will look into the evolution of Digital Transformation in Malaysia and how the 3rd Platform technologies of cloud, mobile, social computing and Big Data / Analytics are disrupting retail business process and strategy, understand the new consumer changing landscape and customer behavior.
09.40am
Panel discussion IDC Retail Insights will lead a panel discussion on retail digital transformation. Key points to be addressed will include:
Understanding Retail Digital Transformation
Innovation Accelerators and its impact on retail industry
Reinventing retail best practice and strategy to enable Digital Transformation
10:30am
Q & A and Closing Comments By: Vijay Sundararaman, Country Manager, Malaysia
