iAdvisory Workshop: Communications 101- Improve your company image and bottom line in China

Tue, 22 Mar, 2016, 10:00 AM - 5:00 PM (GMT+8)
IE Singapore Office - Little Red Dot Seminar Room Bugis Junction, 230 Victoria Street Singapore, Office Tower, Level 10
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How can your brand stand out from the competition in China? How can communications raise your brand awareness and help you increase your bottom line in the long term? This a long term tool that can help you:
  • Become more competitive
  • Build brand awareness among your customers
  • Respond quickly to media queries, gain positive publicity and manage crises
International public relations agency, Golin China, having worked with numerous Singapore SMEs, will share the ins and outs of communications, China’s vast media landscape and what it takes to successfully launch your brand in China.
Singapore companies will be present to offer insights into how communications helped their business in China.

Other Highlights: 
  • Afternoon workshops to help you build your key messages and manage crisis
  • Panel discussion with IE’s Shanghai Centre Director and Singapore SMEs

Who Should Attend:
CEOs, Marketing and Communication Directors and business owners of Singapore companies seeking to deepen their understanding on PR and media relations in China.  

subject to change without prior notice
9.30am- 10.00amRegistration
10.00am – 10.15amWelcome Address
Speaker: Ms Liane Ong
Group Director, China Group
IE Singapore
10.15am – 11.30amUnderstanding communications and what it can do for your company
Speaker: Ms Sarah Chin
GolinMagic China
11.30am – 11.45amTea Break
11.45am – 12.30pmPanel Discussion: Company Sharing on “PR in China”
Moderated by: Ms Geraldine Kan, Executive Director, Golin Singapore
  • BreadTalk (Ms Joyce Koh, Group Senior VP, Group Brand Development)
  • Trade Hero (Dinesh Bhatia, Co-founder and CEO)
  • IE Singapore (Mr Desmond Yeo, Centre Director, East China Division)
12.30pm – 13.30pmLunch
13.30pm – 14.45pmOverview of the China media landscape
Speaker: Ms Sarah Chin
GolinMagic China
14.45pm -16.15pm
Discussion Track 1: Messaging and developing your brand story
Moderated by GolinMagic China and Golin Singapore
Discussion Track 2: Crisis Management
Moderated by GolinMagic China and Golin Singapore
16.15pm – 16.45pmEvent Roundup and Q&A
Mr Desmond Yeo
Centre Director, East China Division
IE Singapore
16.45pmEvent End


iAdvisory Workshop: Communications 101- Improve your company image and bottom line in China

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