iAdvisory Workshop: Communications 101- Improve your company image and bottom line in China
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How can your brand stand out from the competition in China? How can communications raise your brand awareness and help you increase your bottom line in the long term? This a long term tool that can help you:
International public relations agency, Golin China, having worked with numerous Singapore SMEs, will share the ins and outs of communications, China’s vast media landscape and what it takes to successfully launch your brand in China.
Singapore companies will be present to offer insights into how communications helped their business in China.
Other Highlights:
Who Should Attend:
CEOs, Marketing and Communication Directors and business owners of Singapore companies seeking to deepen their understanding on PR and media relations in China.
Programme*
*subject to change without prior notice
- Become more competitive
- Build brand awareness among your customers
- Respond quickly to media queries, gain positive publicity and manage crises
International public relations agency, Golin China, having worked with numerous Singapore SMEs, will share the ins and outs of communications, China’s vast media landscape and what it takes to successfully launch your brand in China.
Singapore companies will be present to offer insights into how communications helped their business in China.
Other Highlights:
- Afternoon workshops to help you build your key messages and manage crisis
- Panel discussion with IE’s Shanghai Centre Director and Singapore SMEs
Who Should Attend:
CEOs, Marketing and Communication Directors and business owners of Singapore companies seeking to deepen their understanding on PR and media relations in China.
Programme*
*subject to change without prior notice
| Time | Programme |
| 9.30am- 10.00am | Registration |
| 10.00am – 10.15am | Welcome Address Speaker: Ms Liane Ong Group Director, China Group IE Singapore |
| 10.15am – 11.30am | Understanding communications and what it can do for your company Speaker: Ms Sarah Chin VP, GolinMagic China |
| 11.30am – 11.45am | Tea Break |
| 11.45am – 12.30pm | Panel Discussion: Company Sharing on “PR in China” Moderated by: Ms Geraldine Kan, Executive Director, Golin Singapore Panelists:
|
| 12.30pm – 13.30pm | Lunch |
| 13.30pm – 14.45pm | Overview of the China media landscape Speaker: Ms Sarah Chin VP, GolinMagic China |
| 14.45pm -16.15pm | (14.45pm-15.30pm) Discussion Track 1: Messaging and developing your brand story Moderated by GolinMagic China and Golin Singapore |
| (15.30pm-16.15pm) Discussion Track 2: Crisis Management Moderated by GolinMagic China and Golin Singapore | |
| 16.15pm – 16.45pm | Event Roundup and Q&A Mr Desmond Yeo Centre Director, East China Division IE Singapore |
| 16.45pm | Event End |
iAdvisory Workshop: Communications 101- Improve your company image and bottom line in China
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