iAdvisory Workshop: Data & Marketing Tools
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Singapore's digital marketing spending is expected to hit USD6.58 billion in 2020 up from USD5.15 billion in 2015. In 2016, the revenue from big data and business analytics was also projected to reach USD130 billion worldwide.
With digital information and marketing tools such as SEO/SEM, big data management, programmatic marketing, businesses are now able to drive higher ROIs with their marketing spends to scale internationally in this borderless digital era.
Join us to learn about how you can understand your target audience better and drive higher ROIs with digital information and marketing tools.
- Understanding the development of corporate site to expand global reach
- Learn how big data can provide insights on your target audience
- Driving higher ROIs with digital marketing
|0930||Fundamentals of data-driven marketing: How to build a data-focused digital strategy|
Speaker: Karthika Rajoo, Manager, CtrlShift
|1000||Content marketing in the digital era|
Speaker: Anupama Biswas, Regional Account Leader on P&G, MediaCom
|1100||Managing your e-commerce business anytime anywhere with cloud solutions|
Speaker: Mark Knobel, Head of Strategy & Research, Converzion
Who Should Attend:
Professionals, Managers, Executives and Technicians (PMET) of SMEs with interest to understand Information & Marketing Tools and how it can help in their internationalisation plans.