iAdvisory Workshop: Data & Marketing Tools

Singapore's digital marketing spending is expected to hit USD6.58 billion in 2020 up from USD5.15 billion in 2015. In 2016, the revenue from big data and business analytics was also projected to reach USD130 billion worldwide.

With digital information and marketing tools such as SEO/SEM, big data management, programmatic marketing, businesses are now able to drive higher ROIs with their marketing spends to scale internationally in this borderless digital era.

Join us to learn about how you can understand your target audience better and drive higher ROIs with digital information and marketing tools.

Workshop Highlights: 

1. Understanding the development of corporate site to expand global reach
2. Learn how big data can provide insights on your target audience
3. Driving higher ROIs with digital marketing

Programme*

Time	Item
0900	Registration
0930	Fundamentals of data-driven marketing: How to build a data-focused digital strategy Speaker: Karthika Rajoo, Manager, CtrlShift   Website & landing pages SEO optimisation with mobile, content & UX  Digital channels planning strategy  Optimising with data for higher ROI Real-time customer engagement Real-time bidding and re-targeting Programmatic Marketing: Automated media buying, marketing and advertising in real time
1000	Content marketing in the digital era Speaker: Anupama Biswas, Regional Account Leader on P&G, MediaCom   Empowerment of audience with content consumption in the digital era Integrated marketing strategy: When offline meets online Content Marketing: Brand building, UGC, working with influencers and portals for earned media
1040	Tea Break
1100	Managing your e-commerce business anytime anywhere with cloud solutions ​Speaker: Mark Knobel, Head of Strategy & Research, Converzion   Making sense of data Retail Analytics: In-Store Data Web Analytics: E-Commerce Data Customer Analytics: Customer, Sales, Trust, Supply Chain Predictive analysis and CRM Improve customer analysis Predictive modelling using real time data Managing performance data to drive cross-channel performance Retail management platforms for multiple regional managements with mobile
1140	Q&A
1200	End

Who Should Attend: 
Professionals, Managers, Executives and Technicians (PMET) of SMEs with interest to understand Information & Marketing Tools and how it can help in their internationalisation plans.