iAdvisory Workshop: How to successfully take your brand global
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Please note that this event is cancelled.
The face of business in Asia is changing faster than one can blink. Asian companies that used to be back-end workhorses, manufacturing consumer goods cheaply for international companies, are slowly realising the benefits of brands, innovation and international markets.
The growing emphasis on branding to drive shareholder value and competiveness will move up the boardroom agenda and become one of the most prominent value drivers in this century as more companies seek to globalise.
Join us in this workshop to hear case stories on Asian brands and how they have successfully internationalised by building and sustaining strong brands.
About the speaker:
Martin Roll delivers the combined value of an experienced global business strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and family-owned businesses on how to build and manage strong, global brands as well as leadership of high-performing, marketing-oriented businesses.
He is a keynote speaker at global conferences, an experienced conference moderator and executive workshop facilitator. He also teaches MBA, EMBA and Executive Education programs at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD and other global business schools.
He has also authored the global bestseller “Asian Brand Strategy”, a business columnist with INSEAD Knowledge, a prolific management writer, and a regular commentator in global media. MBA from INSEAD.
Who Should Attend:
Business owners, brand managers, business development managers