iAdvisory Workshop: Using e/m-commerce to go global

"32% of global business revenue will be at risk due to digital disruption by 2020"
                                                                            - Massachusetts Institute of Technology

Today, more than half of the world owns a smart phone. In the past 30 days, more than 20% of the world population has bought something online. 

E-commerce and mobile-commerce can help SMEs expand quickly across many international markets. 
 
Join us to learn from industry experts about the fundamentals of e/m-commerce and how to go global with e/m-commerce.

Workshop highlights: 

1. Setting up the right e/m-commerce platform for your business to go global
2. Data mining and analytics to identify new potential international markets
3. Security and last mile fulfilment for cross border trade

Dress code: Office attire

Programme*

Time	Item
0900	Registration
0930	Working with different platforms to maximise your global reach Speaker: Mr Clarence Chew - CMO, Decathlon E-commerce Platforms: e/m platform technology choices for selling online Website & Landing Pages: Mobile, Content & UX Optimisation Product retail management platforms for multiple regional managements Technology platforms for data management and collection E-commerce funnel: CRM and customer profiling to drive outbound communications Real-time customer engagement: live chat, help desk and other customer support functions
1030	Cyber security and payment gateways for cross-border trade Speaker: Mr Rashid Kadir, Director SP Ecommerce Cybersecurity essentials for cross-border e-commerce PDPA essentials for e-commerce and regional nuances Securing your e-commerce site and payment gateway against global threats
1130	Working with data mining to identify market opportunities Speaker: Mr Ivan Wong - Partner, QCG Retail Analytics: In-Store Data Web Analytics: E-Commerce Data Performance campaign for global reach (SEM/FB/Network) Customer Analytics: Customer, Sales, Trust, Supply Chain Tracking & Optimizing Marketing Campaigns for better ROI Dashboards & Analysis: Mining Performance Data to Drive Cross-Channel Performance Identifying potential market with performance data Conversion Optimization Strategy A/B & Multi-variate Testing Marketing Campaign Optimization
1230	Lunch
1330	Leveraging on cloud services for global operations Speaker: Amazon Web Services  e/m-commerce stability in global environment Traffic management Storage of  data
1430	Last-mile fulfilment services and inventory management for cross-border trade  Speaker: Mr Syed Ali - CEO, iCommerce e-commerce inventory management & fulfilment overview 3PL vs In-House logistics solutions Setting up Order Fulfilment & Logistics Inventory Management across multiple channels Succeeding in delivery & last mile Customer support in the fulfilment & delivery process Managing your refunds & returns
1530	Q&As
1600	End

* accurate at the time of publishing

Who Should Attend: 
CXOs, CIOs, business owners of SMEs and key decision makers who wish to adopt e/m-commerce and scale businesses globally.