iAdvisory Workshop: Using e/m-commerce to go global

Wed, 26 Apr, 2017, 9:00 AM - 3:00 PM (GMT+8)
IE Singapore - Little Red Dot Seminar Room 230 Victoria Street, Bugis Junction Office Tower Level 10, Singapore 188024
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"32% of global business revenue will be at risk due to digital disruption by 2020"
                                                                            - Massachusetts Institute of Technology


Today, more than half of the world owns a smart phone. In the past 30 days, more than 20% of the world population has bought something online. 

E-commerce and mobile-commerce can help SMEs expand quickly across many international markets. 
 
Join us to learn from industry experts about the fundamentals of e/m-commerce and how to go global with e/m-commerce.

Workshop highlights: 
  1. Setting up the right e/m-commerce platform for your business to go global
  2. Data mining and analytics to identify new potential international markets
  3. Security and last mile fulfilment for cross border trade
Dress code: Office attire

Programme*
TimeItem
0900Registration
0930Working with different platforms to maximise your global reach
Speaker: Mr Clarence Chew - CMO, Decathlon
  • E-commerce Platforms: e/m platform technology choices for selling online
  • Website & Landing Pages: Mobile, Content & UX Optimisation
  • Product retail management platforms for multiple regional managements
  • Technology platforms for data management and collection
  • E-commerce funnel: CRM and customer profiling to drive outbound communications
  • Real-time customer engagement: live chat, help desk and other customer support functions
1030Cyber security and payment gateways for cross-border trade
Speaker: Mr Rashid Kadir, Director SP Ecommerce
  • Cybersecurity essentials for cross-border e-commerce
  • PDPA essentials for e-commerce and regional nuances
  • Securing your e-commerce site and payment gateway against global threats
1130Working with data mining to identify market opportunities
Speaker: Mr Ivan Wong - Partner, QCG
  • Retail Analytics: In-Store Data
  • Web Analytics: E-Commerce Data
  • Performance campaign for global reach (SEM/FB/Network)
  • Customer Analytics: Customer, Sales, Trust, Supply Chain
  • Tracking & Optimizing Marketing Campaigns for better ROI
  • Dashboards & Analysis: Mining Performance Data to Drive Cross-Channel Performance
  • Identifying potential market with performance data
  • Conversion Optimization Strategy
  • A/B & Multi-variate Testing
  • Marketing Campaign Optimization
1230Lunch
1330Leveraging on cloud services for global operations
Speaker: Amazon Web Services 
  • e/m-commerce stability in global environment
  • Traffic management
  • Storage of  data
1430Last-mile fulfilment services and inventory management for cross-border trade 
Speaker: Mr Syed Ali - CEO, iCommerce
  • e-commerce inventory management & fulfilment overview
  • 3PL vs In-House logistics solutions
  • Setting up Order Fulfilment & Logistics
  • Inventory Management across multiple channels
  • Succeeding in delivery & last mile
  • Customer support in the fulfilment & delivery process
  • Managing your refunds & returns
1530Q&As
1600End
* accurate at the time of publishing

Who Should Attend: 
CXOs, CIOs, business owners of SMEs and key decision makers who wish to adopt e/m-commerce and scale businesses globally.
 

iAdvisory Workshop: Using e/m-commerce to go global

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