A 5-day programme specially designed for Singapore F&B and fashion retailers to develop their market entry strategies into Vietnam. The workshop will be held in Singapore Hanoi and Ho Chi Minh City.
Why you should participate
Develop a market entry strategy for your products and services through this workshop
Gain insights into the retail sector and feedback about your products and services in Vietnam through a combination of workshops with trainers from Orissa International and site visits to both local and international retailers in Vietnam
Network with IE Singapore, Singapore companies operating in Vietnam and Vietnamese distributors
Benefit from government access and on-the-ground assistance and advice from IE Singapore’s overseas centres in Hanoi and Ho Chi Minh City
Who should participate
CXOs, Business owners, Business development directors of Singapore F&B and fashion retailers
Programme Details
Date and location: 13 May 2015 and 19 - 22 May 2015
Venue: Singapore, Hanoi & Ho Chi Minh City, Vietnam
Course Fees:
Early Bird (Sign up before 1 May): S$2,450 including GST ($980 after PIC)
Usual Price: S$2,800 including GST ($1,120 after PIC) *Airfare and accommodation not included. Recommended flights and accommodation will be advised upon registration
The following is an indicative program and may be changed without prior notice:
13 May (Wed)
9.30am-12pm
Singapore
Workshops conducted by
Frontier Strategy Group on:
Market outlook of Vietnam for 2015
Key opportunities and challenges of doing business in Vietnam
Understanding the Vietnamese political climate
Overview of the Vietnamese consumer landscape
Keppel Land on:
Overview of Vietnam retail landscape
Saigon Centre, a retail mall spanning 50,000 square metres in Le Loi Boulevard, opening in Ho Chi Minh City in 2016
19 May (Tue)
Full day
Hanoi, Vietnam
Workshops conducted by Orissa International:
Doing business in Vietnam
Retail trends in Vietnam
Site Visits
Visit Vincom Megamall Time City and Lotte Department Store to observe and understand the retail mix and crowd in shopping malls.
Visit to Vinmart Supermarket, to understand from their store manager, consumer trends and effective in-store promotion strategies.
20 May (Wed)
Full day
Hanoi, Vietnam
Workshops conducted by Orissa International:
How to choose a distributor/channel partner in Vietnam
Pricing trends in the market for commercial office space, industrial space and retail space for Hanoi and Ho Chi Minh City
Employment and HR management in Vietnam
Site Visit
Guided visit to Norfolk Hatexco Joint Venture to understand the working model of a Singapore-Vietnam JV in the fashion sector
Flight to Ho Chi Minh City
21 May (Thurs)
Full day
Ho Chi Minh City, Vietnam
Workshop conducted by Orissa International: :
Branding & Marketing
Taxation & Legal
Retail best practices
Site Visits
Visit to Saigon Coop Vivocity, a JV between Saigoon Coop and Mapletree to understand the differences between local and international shopping malls
Visit to Hypermarket Co.opXtra, JV between Saigon Co-op and NTUC to learn about retail set-up in Vietnam
Visit to street stores along Hai Ba Trung Street to understand local traditional retail landscape
Networking Cocktail
Networking session with IE Singapore and other Singapore companies operating in Vietnam
22 May (Fri)
Full day
Ho Chi Minh City, Vietnam
Workshops conducted by Orissa International:
Financing options for retailers venturing into Vietnam
Franchising model for doing business in Vietnam
Developing a successful pitch for the Vietnam market
Site Visits
Visit to Robins Department Store at Crescent Mall for to understand consumer trends and the corresponding product mix in a department store
Visit to Annam Gourmet Market for to learn about high-end specialist food sector in Ho Chi Minh City.
