Registration is now closed. You may wish to contact the organiser for any assistance.
A 5-day programme specially designed for Singapore F&B and fashion retailers to develop their market entry strategies into Vietnam. The workshop will be held in Singapore Hanoi and Ho Chi Minh City.
Why you should participate
- Develop a market entry strategy for your products and services through this workshop
- Gain insights into the retail sector and feedback about your products and services in Vietnam through a combination of workshops with trainers from Orissa International and site visits to both local and international retailers in Vietnam
- Network with IE Singapore, Singapore companies operating in Vietnam and Vietnamese distributors
- Benefit from government access and on-the-ground assistance and advice from IE Singapore’s overseas centres in Hanoi and Ho Chi Minh City
Who should participate
CXOs, Business owners, Business development directors of Singapore F&B and fashion retailers
Programme Details
Date and location: 13 May 2015 and 19 - 22 May 2015
Venue: Singapore, Hanoi & Ho Chi Minh City, Vietnam
Course Fees:
Early Bird (Sign up before 1 May): S$2,450 including GST ($980 after PIC)
Usual Price: S$2,800 including GST ($1,120 after PIC)
*Airfare and accommodation not included. Recommended flights and accommodation will be advised upon registration
The following is an indicative program and may be changed without prior notice:
13 May (Wed)
9.30am-12pm
Singapore
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Workshops conducted by
- Frontier Strategy Group on:
- Market outlook of Vietnam for 2015
- Key opportunities and challenges of doing business in Vietnam
- Understanding the Vietnamese political climate
- Overview of the Vietnamese consumer landscape
- Keppel Land on:
- Overview of Vietnam retail landscape
- Saigon Centre, a retail mall spanning 50,000 square metres in Le Loi Boulevard, opening in Ho Chi Minh City in 2016
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19 May (Tue)
Full day
Hanoi, Vietnam
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Workshops conducted by Orissa International:
- Doing business in Vietnam
- Retail trends in Vietnam
Site Visits
- Visit Vincom Megamall Time City and Lotte Department Store to observe and understand the retail mix and crowd in shopping malls.
- Visit to Vinmart Supermarket, to understand from their store manager, consumer trends and effective in-store promotion strategies.
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20 May (Wed)
Full day
Hanoi, Vietnam
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Workshops conducted by Orissa International:
- How to choose a distributor/channel partner in Vietnam
- Pricing trends in the market for commercial office space, industrial space and retail space for Hanoi and Ho Chi Minh City
- Employment and HR management in Vietnam
Site Visit
- Guided visit to Norfolk Hatexco Joint Venture to understand the working model of a Singapore-Vietnam JV in the fashion sector
Flight to Ho Chi Minh City
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21 May (Thurs)
Full day
Ho Chi Minh City, Vietnam |
Workshop conducted by Orissa International: :
- Branding & Marketing
- Taxation & Legal
- Retail best practices
Site Visits
- Visit to Saigon Coop Vivocity, a JV between Saigoon Coop and Mapletree to understand the differences between local and international shopping malls
- Visit to Hypermarket Co.opXtra, JV between Saigon Co-op and NTUC to learn about retail set-up in Vietnam
- Visit to street stores along Hai Ba Trung Street to understand local traditional retail landscape
Networking Cocktail
- Networking session with IE Singapore and other Singapore companies operating in Vietnam
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22 May (Fri)
Full day
Ho Chi Minh City, Vietnam |
Workshops conducted by Orissa International:
- Financing options for retailers venturing into Vietnam
- Franchising model for doing business in Vietnam
- Developing a successful pitch for the Vietnam market
Site Visits
- Visit to Robins Department Store at Crescent Mall for to understand consumer trends and the corresponding product mix in a department store
- Visit to Annam Gourmet Market for to learn about high-end specialist food sector in Ho Chi Minh City.
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iAdvisory Workshop: Retailing in Vietnam
Event Venue
