iAdvisory Workshop: Retailing in Vietnam

19 - 22 May, 2015
Singapore, Hanoi, Ho Chi Minh City Vietnam
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A 5-day programme specially designed for Singapore F&B and fashion retailers to develop their market entry strategies into Vietnam. The workshop will be held in Singapore Hanoi and Ho Chi Minh City.

Why you should participate

  • Develop a market entry strategy for your products and services through this workshop
  • Gain insights into the retail sector and feedback about your products and services in Vietnam through a combination of workshops with trainers from Orissa International and site visits to both local and international retailers in Vietnam
  • Network with IE Singapore, Singapore companies operating in Vietnam and Vietnamese distributors
  • Benefit from government access and on-the-ground assistance and advice from IE Singapore’s overseas centres in Hanoi and Ho Chi Minh City


Who should participate

CXOs, Business owners, Business development directors of Singapore F&B and fashion retailers

Programme Details

Date and location: 13 May 2015 and 19 - 22 May 2015

Venue: Singapore, Hanoi & Ho Chi Minh City, Vietnam

Course Fees:
Early Bird (Sign up before 1 May): S$2,450 including GST ($980 after PIC)
Usual Price: S$2,800 including GST ($1,120 after PIC)
*Airfare and accommodation not included. Recommended flights and accommodation will be advised upon registration

The following is an indicative program and may be changed without prior notice:

13 May (Wed)
Workshops conducted by
  1. Frontier Strategy Group on:
  • Market outlook of Vietnam for 2015
  • Key opportunities and challenges of doing business in Vietnam
  • Understanding the Vietnamese political climate
  • Overview of the Vietnamese consumer landscape
  1. Keppel Land on:
  • Overview of Vietnam retail landscape
  • Saigon Centre, a retail mall spanning 50,000 square metres in Le Loi Boulevard, opening in Ho Chi Minh City in 2016
19 May (Tue)
Full day
Hanoi, Vietnam
Workshops conducted by Orissa International:
  • Doing business in Vietnam
  • Retail trends in Vietnam
Site Visits
  • Visit Vincom Megamall Time City and Lotte Department Store to observe and understand the retail mix and crowd in shopping malls.
  • Visit to Vinmart Supermarket, to understand from their store manager, consumer trends and effective in-store promotion strategies.
20 May (Wed)
Full day
Hanoi, Vietnam
Workshops conducted by Orissa International:
  • How to choose a distributor/channel partner in Vietnam
  • Pricing trends in the market for commercial office space, industrial space and retail space for Hanoi and Ho Chi Minh City
  • Employment and HR management in Vietnam
Site Visit
  • Guided visit to Norfolk Hatexco Joint Venture to understand the working model of a Singapore-Vietnam JV in the fashion sector
Flight to Ho Chi Minh City
21 May (Thurs)
Full day
Ho Chi Minh City, Vietnam
Workshop conducted by Orissa International: :
  • Branding & Marketing
  • Taxation & Legal
  • Retail best practices
Site Visits
  • Visit to Saigon Coop Vivocity, a JV between Saigoon Coop and Mapletree to understand the differences between local and international shopping malls
  • Visit to Hypermarket Co.opXtra, JV between Saigon Co-op and NTUC to learn about retail set-up in Vietnam
  • Visit to street stores along Hai Ba Trung Street to understand local traditional retail landscape
Networking Cocktail
  • Networking session with IE Singapore and other Singapore companies operating in Vietnam
22 May (Fri)
Full day
Ho Chi Minh City, Vietnam
Workshops conducted by Orissa International:
  • Financing options for retailers venturing into Vietnam
  • Franchising model for doing business in Vietnam
  • Developing a successful pitch for the Vietnam market
Site Visits
  • Visit to Robins Department Store at Crescent Mall for to understand consumer trends and the corresponding product mix in a department store
  • Visit to Annam Gourmet Market for to learn about high-end specialist food sector in Ho Chi Minh City.


iAdvisory Workshop: Retailing in Vietnam

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