iAdvisory Seminar: Understand China's Digital Marketing Landscape with Baidu

Tue, 4 Nov, 2014, 9:00 AM - 12:15 PM (GMT+8)
230 Victoria Street, Bugis Junction Office Tower, #10-00 Singapore Singapore

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With internet users and online shoppers expected to reach 730 million and 380 million respectively by 2016, search has become an integral marketing component for brands hoping to gain a foothold in the market. Baidu, China's top search engine with 6 billion search requests daily, will speak on online behaviour of Chinese consumers and share the latest trends to help you capitalise on opportunities in the digital space. 


  • Hear first-hand from Baidu on China’s digital landscape, online behaviours and marketing tools
  • Network with like-minded businesses and digital experts from Baidu

Who should attend

Business owners, business development managers and marketing managers from sectors with both online and offline presence in China 

Event Details

Date: 4 November 2014

Time: 9.00am - 12.15pm

Venue: IE Singapore, Little Red Dot Seminar Room

230 Victoria Street #10-00

Bugis Junction Office Tower Singapore 188024

Fee: S$40



Registration & Light Refreshments


Opening Address by IE Singapore


Topics that will be covered by speakers from Baidu

1.  Digital marketing landscape in China - The digital transformation of traditional industries

2.  Working with Baidu for brand marketing and search engine marketing

3.  Baidu big data insights on China’s consumer market: Sharing of successful case studies of Baidu’s collaboration with corporates


Closing Address by IE Singapore



iAdvisory Seminar: Understand China's Digital Marketing Landscape with Baidu

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