iAdvisory Seminar: Grow your business in Southeast Asia with ecommerce
Ecommerce in Southeast Asia (SEA) has seen phenomenal growth. Online retail sales in Indonesia, Malaysia, Thailand and The Philippines, grew at a CAGR of 31% to reach US$13 billion from 2005 to 2012. This is expected to grow as infrastructure development improves internet penetration in SEA.
We have invited a group of e-commerce experts in various aspect for this event:
1) Zalora Marketplace to share about advantages and ease of using platform as an e-commerce option in the region
2) Singtel Shopify to share with you about the ease of setting up your own e-commerce site
3) Singpost to share about how they make e-commerce easy to all merchants in the region
4) Verity Consulting to share about online brand and marketing strategy to make your businesses effective online
Join this seminar to understand the various considerations when developing an e-commerce strategy for your business in SEA.
[Event registration is full]
Details
Venue:
IE Singapore
230 Victoria Street #10-00 Bugis Junction Office Tower Singapore 188024
Litte Red Dot Seminar Room
Date: 2nd October 2014
TIme: 8.30am - 5.00pm
Fees: $40
Tentative Programme:
Time | Activity | Speaker |
0830 | Registration | |
0900 | Opening Address | Lee Yee Fung Group Director, Lifestyle Business IE Singapore |
0910 | Consumer E-Commerce Trends & Opportunities in SEA | Nielsen |
0945 | Sharing by Zalora Marketplace | Daniele Perotti Regional Director Zachary Chew Head, Singapore Zalora Marketplace |
1015 | Networking Teabreak | |
1045 | Setting your own e-commerce site | Yeap Mei Yi Business Development Manager Singtel Shopify |
1130 | Making e-commerce easy for SMEs | Sangeetha Ranganath VP e-commerce Solutions Singpost |
1230 | Networking Lunchbreak | |
1330 | E-Commerce for international expansion | Dr Sandy Chong Principal Consultant Verity Consulting |
1500 | Teabreak | |
1530 | Winning the online customers | Dr Sandy Chong Principal Consultant Verity Consulting |
1700 | End |
About the trainer:
Dr Sandy Chong is an accomplished researcher and a leading consultant with over 16 years of experience in Electronic Commerce and International Marketing.
One of the first PhD holders in Asia-Pacific to specialise in e-Commerce, Dr. Chong has been conducting related research projects and lectures in US, Europe and Asia-Pacific since 1999. Her studies examine the success factors of online businesses, and has been invited to speak at international conferences and organisations such as Yahoo!, Sun Microsystems, and American Express Inc. She trains and advises organisations across private & public sectors on international growth strategies, strategic market intelligence, global marketing communication, e-Business strategies, e-Commerce adoption success, e-Branding, and corporate social responsibility. Her latest projects in Australia, Japan, Singapore, Switzerland and USA help organisations to level the playing field using online strategies. Her publications can be found in information systems, marketing, supply management, global business management and public policy journals.
