Internet connectivity and the proliferation of mobile devices have given rise to ecommerce, allowing consumers to purchase online and shopping to be done in more instances and places. For businesses looking to enter the US market, ecommerce could be one of the ways to break into this mature market.
As the world’s largest ecommerce market and a leader in its development, the US had a total US$305 billion ecommerce sales in 2014. This amount is forecasted to grow to US$414 billion by 2018, contributing to approximately 11% of total retail sales. In view of the changing consumer buying behaviour, business models need to evolve to capture new opportunities.
Join us to learn more about the US ecommerce landscape, online consumer behaviour, marketing strategies and resources to sustain your online business.
Highlights
Business owners, business development directors, sales directors and ecommerce managers of SMEs with interest in US market
Event details
*Programme - subject to change without prior notice
As the world’s largest ecommerce market and a leader in its development, the US had a total US$305 billion ecommerce sales in 2014. This amount is forecasted to grow to US$414 billion by 2018, contributing to approximately 11% of total retail sales. In view of the changing consumer buying behaviour, business models need to evolve to capture new opportunities.
Join us to learn more about the US ecommerce landscape, online consumer behaviour, marketing strategies and resources to sustain your online business.
Highlights
- Find out which ecommerceplatform is best suited for your business
- Understand the online consumer behaviour
- Develop online and offline marketing strategies for business sustainability
- Understand the resources needed for your online business
Business owners, business development directors, sales directors and ecommerce managers of SMEs with interest in US market
Event details
| Date | 6 May 2015 |
| Time | 9am to 1.00pm |
| Venue | IE Singapore, Level 10 Bugis Junction Office Tower, Little Red Dot Seminar Room |
| Price | S$35 (excluding GST) |
*Programme - subject to change without prior notice
| 0830 | Registration |
| 0900 | Welcome address Ms Sarah Ler Divisional Director, Americas Group, IE Singapore |
| 0910 | E-commerce trends in the US Ms Sabrina Ho Centre Director (New York Office), Americas Group, IE Singapore |
| 0930 | US consumer insights for ecommerce Mr Olivier Gergelé Principal, AT Kearney |
| 1010 | Networking Tea Break |
| 1040 | In-market product marketing & PR strategies (presentation via video conference) Mr John Glodow Founder, Glodow Nead Communications |
| 1110 | Understanding the Amazon Global Marketplace Mr Puneesh Kumar Head of Amazon Global Selling (ASEAN), Amazon |
| 1150 | How IE can help in your Internationalisation journey Ms Yvonne Koh Manager, Customer Service Group, IE SingaporeIE Singapore |
| 1210 | Panel Discussion Moderated by: Ms Sabrina Ho, Centre Director (New York Office), Americas Group, IE Singapore Panellists: Tek 8, Amazon, Gnossem |
| 1300 | Networking Lunch |
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