iAdvisory Seminar: Enter the US via ecommerce

Wed, 6 May, 2015, 9:00 AM - 1:00 PM (GMT+8)
IE Singapore, Little Red Dot Seminar Room 230 Victoria Street Singapore, #10-00 Bugis Junction Office Tower
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Internet connectivity and the proliferation of mobile devices have given rise to ecommerce, allowing consumers to purchase online and shopping to be done in more instances and places. For businesses looking to enter the US market, ecommerce could be one of the ways to break into this mature market.

As the world’s largest ecommerce market and a leader in its development, the US had a total US$305 billion ecommerce sales in 2014. This amount is forecasted to grow to US$414 billion by 2018, contributing to approximately 11% of total retail sales. In view of the changing consumer buying behaviour, business models need to evolve to capture new opportunities.
Join us to learn more about the US ecommerce landscape, online consumer behaviour, marketing strategies and resources to sustain your online business.
  • Find out which ecommerceplatform is best suited for your business
  • Understand the online consumer behaviour
  • Develop online and offline marketing strategies for business sustainability
  • Understand the resources needed for your online business
Who should attend
Business owners, business development directors, sales directors and ecommerce managers of SMEs with interest in US market

Event details
Date 6 May 2015
Time 9am to 1.00pm
Venue IE Singapore, Level 10 Bugis Junction Office Tower,
Little Red Dot Seminar Room
Price S$35 (excluding GST)

*Programme - subject to change without prior notice
0830 Registration
0900 Welcome address
Ms Sarah Ler
Divisional Director, Americas Group, IE Singapore
0910 E-commerce trends in the US
Ms Sabrina Ho
Centre Director (New York Office), Americas Group, IE Singapore
0930 US consumer insights for ecommerce
Mr Olivier Gergelé
Principal, AT Kearney
1010 Networking Tea Break
1040 In-market product marketing & PR strategies
(presentation via video conference)

Mr John Glodow
Founder, Glodow Nead Communications
1110 Understanding the Amazon Global Marketplace
Mr Puneesh Kumar
Head of Amazon Global Selling (ASEAN), Amazon
1150 How IE can help in your Internationalisation journey
Ms Yvonne Koh
Manager, Customer Service Group, IE SingaporeIE Singapore
1210 Panel Discussion
Moderated by: Ms Sabrina Ho, Centre Director (New York Office), Americas Group, IE Singapore
Panellists: Tek 8, Amazon, Gnossem
1300 Networking Lunch


iAdvisory Seminar: Enter the US via ecommerce

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