iAdvisory In-Market Workshop: Understanding India's Consumer Durables Industry

28 Aug - 4 Sep, 2015
Singapore & Bangalore Bugis Junction 230 Victoria Street Singapore, Office Tower, Level 10
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iAdvisory Workshop (In-Market): Bangalore, India
This 5 day workshop, held in Singapore and Bangalore, is targeted at retail companies in the Consumer Appliance and Electronics industry. The workshop will help companies address common issues and challenges that companies face when exporting and setting up their business in India.

Through the workshop which includes classroom training and site visits, participants will learn to develop their own unique strategy which focuses on the method of entry into the market, the e-commerce landscape and online strategy, as well as provide possible partners to work with and how to overcome key challenges they will face when entering the Consumer Appliance and Electronics sector in India. 

For further enquiries, please contact Ms Jean Ng  at Jean_ng@iesingapore.gov.sg
6433 4697 or Ms Joanne Bala at Joanne_archana_bala@iesingapore.gov.sg,  6433 4566

Highlights of this In-Market Workshop: 

This workshops will give companies a first-hand understanding of the competitive landscape of the consumer appliance industry in India through
  • Classroom workshops and discussions covering:
    • The requirements for business set-up in India
    • Understanding the Indian consumer, with a focus on Bangalore
    • Evaluating channel and partner entry strategy for India
    • Understanding the e-commerce strategy for India
    • Legal, manpower and costs involved
  • First hand-knowledge on the success factors for companies and how to position yourself in the India market through site-visits to:
    • Local shopping malls
    • Specialist consumer appliances and electronics store
    • India’s largest ecommerce marketplace
    • Local logistic fulfilment companies
    • Local specialist distributors specific to the consumer appliances and electronics sector
  • Networking Dinner with IE Singapore, Confederation of Indian Industry (CII),   other Singapore companies as well as local sector related Indian companies

Event Details: 
Date 28 August 2015; 1 – 4 September 2015
Venue Singapore & Bangalore (India) 
Price $3,080 (only $1,232 after PIC Grant)
Does not include Airfare and Accommodation. Participants will be informed of the recommended flights and hotels for the workshop.

Who Should Attend: 
CXO, Business owners, Directors, Business development executives of companies in the Consumer Appliance and Electronics sector. 

Online Visa Application
Please allow 2-3 weeks processing time from the Indian Embassy.)

Workshop Programme - subject to change without prior notice
Friday, 28 August 2015, Singapore
9.30am- 12.30pm
Macroeconomic View Sharing on India & Pre In-Market Workshop Briefing by IE Singapore
  • Market outlook of India for 2015
  • Key opportunities and challenges of doing business in India
  • Updates on the new Indian government plans and its effects on the consumer appliance sector
  • Updates on Free Trade Agreement and Tariffs  for India
  • Legal set up and FDI for India
  • Pre In-Market Workshop Briefing
Tuesday, 1 September 2015
Bangalore, India
Workshop conducted by Orissa with guest speakers from Feedback Business Consulting &Retailers Association of India covering topics:
  • Developing an export strategy for India (Orissa)
  • Key elements of doing business in India (Feedback Business Consulting)
  • Overview of retail trends in India (Retail Association of India)
Site Visits:
  • Visit Mantri Square to observe real life behaviour of consumers in one of Bangalore’s biggest malls and to also understand the on the ground consumer response within specialised electronic stores.  Store managers will also provide a background on consumer trends, effective in-store promotion, and how they determine what products will be sold.
  • Visit to Phoenix Market City, to observe real life behaviour of consumers in a local mall with an exhaustive mix of International and National premium brands.
Wednesday, 2 September2015
Bagalore, India
Guest speakers  from Euromonitor International, Lawyers At Work, & Zepo Technologies  covering topics:
  • Overview of consumer appliance retail sector in India (Euromonitor International)
  • Legal and regulatory framework relating to ecommerce in India (Lawyers At Work)
  • 101s of implementing an ecommerce strategy in India (Zepo Technologies)
Site Visits:
  • Hosted visit to Flipkart, India’s largest ecommerce market place, to understand the market place playing field in India; the technicalities of listing on Flipkart’s market place.
  • Hosted visit to Jayem Logistics, a local logistics fulfilment company to gain an understanding of the logistics involved in India in relation to fulfilling ecommerce orders.
Networking Cocktail hosted by IE Singapore (TBC)
  • Networking session hosted by IE Singapore and other Singapore based companies, operating in Bangalore.
Thursday, 3 September2015
Bangalore, India
Workshop conducted by Orissa with guest speaker from Housing.com
covering topics:
  • Distribution and Channel Partner selection (Orissa)
  • Cost of doing business in Bangalore (Housing.com)
Site Visits:
  • Guided visit to consumer appliance stores at Indiranagar High Street to have an understanding of retailing on the high-street.
Networking Cocktail hosted by the Confederation of Indian Industry (CII)
  • Networking session hosted by CII with IE Singapore and other India based companies, operating in Bangalore
Friday, 4 September,
Bangalore, India
Workshops conducted by Orissa, with guest speakers from Brand Union and Worldgate
  • Branding, marketing and PR for the Indian market (Bran Union)
  • Business sharing by a locally based Singaporean on the Indian market (Worldgate)
  • Developing a successful pitch for Indian market (Orissa)
Site Visit
  • Visit to Redington, an established distributor specific to the consumer appliance industry in Bangalore
  • Visit to Brandeyes Distributors Pte Ltd an established distributor specific to the consumer appliance industry in Bangalore


iAdvisory In-Market Workshop: Understanding India's Consumer Durables Industry

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