GEVME Xchange 2016

Thu, 7 Jan, 2016, 9:00 AM - 5:00 PM (GMT+8)

The American Club Singapore

10 Claymore Hill Singapore 229573

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2016 marks the inaugural year of the GEVME Xchange.

Learn from the event industry's thought leaders and get the latest insights on event management practices and the newest event marketing trends. Meet with event professionals and discover collaborative opportunities through this full day conference.

Agenda | Speakers | Getting There 



09:00 - 09:40Registration & Tea
09:40 - 10:00The Future of Events in 2016 – Opening
Speaker: Veemal Gungadin, CEO of
Facilitator: Cumaresen, Project Manager of

Let us explore the questions or ideas you have about event management and marketing before we kickoff the GEVME Xchange for 2016.
10:00 - 10:30
Are You Truly Engaging Your Audience and Visitors?
Speaker: Andy Choi, Regional Channel Sales Manager of Whispir

Every event aims to excite, attract, and engage with their target audience in the most effective way possible. With the myriad of digital and traditional media channels available for use, what are the considerations when it comes to engaging your crowd? 
Are there fool-proof ways of making sure that your message reaches your targets without you spamming your way through?
Andy will share some thoughts and insights around creating intelligent, meaningful engagements for you and your target audience, using the most basic of tools out there.
10:30 - 11:00
From Geosphere to Technosphere - How Technology is Powering Climate Action
Speaker: Siddarth Das, Executive Director of Earth Hour Global

Technology has made our world more interconnected than ever before and this new dynamic has paved the way for non-profits to create unprecedented awareness and engagement for a cause. Hear from WWF's Earth Hour, the world's largest grassroots movement for the environment, how technology and its ability to transcend borders is helping power a massive mobilisation in more than 170 countries and territories on climate change, a phenomenon that knows no borders itself. 
11:00 - 11:30
The Gold Standard for Sustainable Events​​
Speaker: Ken Hickson, CEO of Sustain Ability Showcase Asia

Sustainability has always been about the environment and the people. What does it mean to manage events through a sustainable process? How can you reduce your carbon footprint for your next event?
Learn the current best practices in making events sustainable globally. Analyse a case study of a sustainable project for an event in Singapore.
11:30 - 12:00Inbound Marketing for Events
Speaker: Veemal Gungadin, CEO of

3 out of 4 marketers across the globe today prioritize an inbound approach to marketing. Learn how inbound marketing can help promote events, and drive engagement. Veemal will be using the AREA framework to give some practical tips on how event marketers can straightaway apply inbound techniques as part of their event marketing strategy. 
12:00 - 13:00Lunch
13:00 - 13:30Maximize Your Revenue By Maximizing Your Delegate Profile Value​
Speaker: Ben Glynn, Managing Director (Singapore) of Emarsys
  • No feedback with your mass email invitation?
  • Did you figure out whether it’s issue with the copy, timing, channel or database?
  • You can automate the registration process, why not also automate your marketing campaigns with your delegate’s preferences?
  • Engage with your delegate prior, during & post event with their most updated behaviour & most-engaging channel.
13:30 - 14:00
Social Media X Events: Making Your Events Buzz-worthy​
Speaker: Rachel Siah, Co-founder of BRCKTS

Five minutes to register for an event, show up on the big day, go to a few talks, drank a free beer (or two), and then head home. That is how it used be. In comes Facebook, Twitter, Instagram, Periscope, Meerkat, Snapchat and the like. Social media and technology has changed and is changing all of that. Event organisers and sponsors can now have nuanced and shifting interactions with attendees pre, during and post-event.
Keen to master the art of social media marketing to make your event the talk of the town?
Join in this session to learn how you can add social frosting to your already fabulous events and promote the hell of it!
14:00 - 14:30
The Internet of Things (IoT) in Events​
Speaker: Eugene Yang, CEO of Actigage

It has become a norm for events to have a mobile app that provides the basic event information. With event apps becoming more prominent, organisers are looking at expanding the use of mobile apps into the IoT - creating engagement opportunities for their audience throughout the event.
14:30 - 15:00Designing Conference Experiences That Matter to Your Audience​​
Speaker: Raven Chai, Founding Principal Consultant of UX Consulting

Wonder why most conferences feel the same, sometimes feeling like glorified networking sessions that bring little new insights for your learning needs?
Explore a new concept of designing conferences that bring back the feel-good values and human experiences people will enjoy. Invest your effort into things that matter to your audience. Challenge yourself to think about curating conference experiences from a human-centered approach, beyond the operation efficiency and cost effectiveness.
See your audience as human beings, not numeric figures on your attendance sheet.
15:00 - 15:15Tea Break
15:15 - 15:45
Enhancing Attendees’ Onsite Experiences​
Speaker: Daniel Tjan, Account Director of

Learn how new event technologies allow you to shorten queue times for attendees and how their experiences onsite can be improved with small initiatives.
15:45 - 16:15GroupMap: Event Insights from Australia
Speaker: Jeremy Lu, Co-founder of GroupMap

Get insights from a collage of events that use GroupMap - from solving wicked problems to the creative arts. Share the experience and get inspired.
16:15The Future of Events in 2016 – Closing
Speaker: Veemal Gungadin, CEO of
Facilitator: Cumaresen, Project Manager of

Discuss and distill the gems from what you have learnt from the GEVME Xchange. Discover possible immediate applications to change the way you manage your events.


Ben Glynn, Managing Director (Singapore) of Emarsys
Ben Glynn
Managing Director, Singapore

A strong advocate in the field of B2C marketing automation, personalization and retargeting. Ben has 10 years’ experience working for various organizations, developing solutions across categories from Mobile Payments to Marketing Automation.  He is now responsible for overseeing the growth of Emarsys throughout SEA as well as the daily operations of the business in Singapore.

With both a passion for technology and data driven marketing, Ben has successfully assisted many blue chip organizations in implementing successful customer engagement strategies, receiving global acclaim for solutions that he has designed.

Siddarth Das, Executive Director of Earth Hour Global
Siddarth Das
Executive Director
Earth Hour Global

Following thirteen years in the technology industry with stalwarts such as Google, Sid joined WWF's Earth Hour in 2009 becoming an integral part of its growth and evolution, first as Chief Information Officer (CIO) leading digital innovation and partnerships and currently as its Executive Director (ED). As its chief executive, Sid leads Earth Hour’s strategy as the world’s largest grassroots movement for the environment focused on inspiring climate awareness and action in 172 countries and territories.

Raven Chai, Founding Principal Consultant of UX Consulting
Raven Chai
Founding Principal Consultant
UX Consulting

Raven Chai is the founding principal at UX Consulting, has over 15 years experience as a technologist, experience designer and usability practitioner. He has been involved in implementing UX practices in more than 160 projects across various industries and of different products – eServices, bank applications, large corporate websites, eCommerce, lifestyle, B2B portals, TV and mobile apps. He has been providing advisory to various government statutory boards like SPRING Singapore, EDB and IDA in the areas of User Experience practices.

Together with a group of passionate professional designers and student volunteers, he founded a local UX Community, UXSG as a platform for UX professionals, designers, developers and business owners to share knowledge and connect people within the industry. They have since organised two annual user experience conferences in Singapore since 2013.

Raven currently sits in the User Experience Professional Association International as the Regional Director for Asia region, to promote professional learning and collaboration among design and research practitioners. Raven holds a bachelor degree in Computer Science, major in Human-Computer Interaction and Visualisation from University of Queensland. He is a lifelong fan of Liverpool Football Club and Roger Federer.

Veemal Gungadin, CEO of
Veemal Gungadin

Veemal Gungadin is the founder and CEO of GlobalSignIn (GSI), a technology company headquartered in Singapore. Veemal has grown the company to a Top 500 Promising SME in Singapore (awarded in 2015).

GSI has offices in Singapore, US, India & Myanmar, and serves a global audience with its cloud software offerings. GSI is today driving innovation in the Digital and Events Technology space, with leading industry products such as GEVME and Judgify

Veemal graduated from the National University of Singapore and is happy married with two lovely daughters. 

Ken Hickson, CEO of Sustain Ability Showcase Asia
Ken Hickson
Sustain Ability Showcase Asia

Ken Hickson is a leading sustainability consultant, lecturer in international communications/public affairs and author of six books. His latest work is a biography, entitled “Mr SIA: Fly Past” on the founding CEO of Singapore Airlines, Lim Chin Beng.

His two 2013 books were “Race for Sustainability” – the first book on sustainability issues and opportunities in Asia - and “Forty: Building a Future in Singapore”, for the international property and construction company Lend Lease.  

A former journalist from New Zealand, where he worked in newspapers, radio, television and magazines, he also wrote the highly-regarded 2009 climate change reference work, “The ABC of Carbon”. In early 2008, he launched the e-newsletter abc carbon express that has now achieved its 212th issue (September2015). 

He first came to Singapore in 1983 as a consultant to Singapore Airlines and remained here for 17 years. He spent ten years in Australia (end 2000-2010), lecturing in communication studies at the University of the Sunshine Coast, where he was Associate Professor adjunct. 

He launched the world’s first 100 Global Sustain Ability Leaders list in 2011. He is Chairman and CEO of the Singapore-based consultancy Sustain Ability Showcase Asia (SASA) which he set up in 2010. He carries out assignments for public sector and private sector clients and actively promotes renewable energy investment, energy efficiency, waste management, green buildings and sustainable events in Singapore and the region.

Over the years he has been engaged by numerous Singapore Government agencies, most recently the National Environment Agency (NEA) to promote energy efficiency and the Urban Redevelopment Authority (URA) as sustainability consultancy for the i Light Marina Bay event and associated energy saving campaign in 2012 and 2014.

He is also Chairman, Singapore for the International Green Purchasing Network (IGPN) and Director of many organisations, including Blue Asia Group. He is called on to speak and moderate at many conferences and workshops in Asia, including three for the Asian Productivity Council (APO) in Taipei, Taiwan in 2014.

Rachel Siah

Rachel is the Co-founder of BRCKTS, a digital storytelling collective based in Singapore. As the catalyst at BRCKTS, she seeks to help brands create real value in a digitally connected age and make brands the stories worth telling. With a constant thirst for learning, Rachel keeps her toes in the ever-evolving digital landscape. One who is not afraid to embrace change and dance with ambiguity, she is passionate in working with brands of tomorrow to harness the shifts that surround them. 

A digital native through and through, Rachel's mantra is to make “Play” a priority and results a given. Her dedication in doing great work has earned her accolades in EFFIES, APPIES and MARKIES for the DBS Marina Regatta, Team Singapore, Walt Disney Studios and Singapore Polytechnic campaigns. 

A lifelong student, Rachel is currently pursuing her Masters in Digital Media Management at Hyper Island.
aniel Tjan

Account Director

Daniel Tjan has been involved with the business of technology for close to twelve years. Over the course of his work, he has consulted, trained and interacted with both senior management and end-users from different backgrounds and learning styles. From the use of software applications and hardware to effectively identifying and resolving problems by using technology and relating it to existing business processes. 

At GlobalSign.In, he works closely with Singapore’s leading Government Agencies such as President’s Office, Prime Minister's Office, Parliament House, PUB, Energy Market Authority, and corporate clientele like Starbucks Coffee, MasterCard, SingTel, Symantec Asia Pacific, HP and more, on various technology and always value-adds to his clients by providing consultancy in the best practices and know-how.

Eugene Yang, CEO of Actigage Pte Ltd
Eugene Yang

Eugene Yang got his Diploma in Information Communications Technology from Singapore Polytechnic in 2003, and eventually obtained his Graduate Diploma in Business Computing from the Royal Melbourne Institute of Technology. 

Having been in the digital technology industry for the past 10 years, Eugene has enabled organisations, corporations, non-profits and businesses with creative strategies and latest digital technologies. On top of consulting, he has helped to built partner relations and managed local and offshore digital teams. Thought leader, Speaker and Creative Technologist, he has directed over $5m worth of digital projects, specialising in digital strategies and solution architectures. Clients worked with include Monetary Authority of Singapore, Cerebos, IE Singapore, IDA, Far East Hospitality, StarHub, CitiBank and SingTel.

He currently spearheads GEVME’s push in the public sector for GlobalSign.In. Paving the way for an event management SaaS product to be used widely within the public sector.

His latest venture, Actigage, is to develop a new Software as a Service (SaaS) product in the events industry to promote the use of technology to bring interactivity between people at events be it through the use of mobile devices and in the not so distant future making use of The Internet of Things (IoT) to increase engagement levels for the event’s audiences. 

Andy Choi
Andy Choi
Regional Channel Sales Manager

Andy loves diving into new technology and finding an impact in everyday life, and that’s why he spent years in StarHub tinkering with new products and services such as NFC payments, OTT video services, and big data analytics. He has recently started managing a regional channel sales team with Whispir, a Conversation Platform that aims to simplify and automate business processes and customer engagements through multi-channel communications.

Jeremy Lu
Jeremy Lu

Jeremy is one of the Founders of GroupMap which was a State and National Finalists in Australia. He was recognised as Sessional Teacher of the Year by Curtin University centred around student engaged learning and was previously Young Professional of the Year (AIMWA).  He loves travel, coffee and trying to learn something new everyday.

Getting There

Please note that the entrance to The American Club along Scotts Road is for members only. All guests will need to enter through the main entrance along Claymore Hill.  

By Car
Parking at the American Club is for members only. Alternate parking spaces are available at the following places:
  • Pacific Plaza - $1.50 per ½ hour
  • Royal Plaza - $4 for 1st hour; $1.50 for sub. hour
  • Shaw Centre - $1.07 for 1st hour; $1.07 for sub. ½ hour
By Train
  • Take the MRT to Orchard Station (NS22) and take exit A
  • Head towards Shaw Center and walk along Scotts Road
  • Make a left turn at Claymore Hill, just before the Starbucks at Pacific Plaza
  • Turn right at the t-junction and continue along Claymore Hill
  • American Club will be on your right.
By Bus
Take a bus to either Bus Stop A or Bus Stop B and follow the route marked in the map below. 
  • ​​Bus Stop A - 7, 36, 77, 105, 106, 111, 123, 132, 174, 502, 174E, 502A
  • Bus Stop B - 5, 54, 124, 128, 143, 162, 167, 171, 700, 162M, 700A

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