Export Strategy Workshop 2014

27 Aug - 5 Sep, 2014
230 Victoria Street Bugis Junction Office Towers Level 10 Singapore

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Export Strategy Workshop

(Limited to 25 seats only, register now! Seats are filling fast!)


Date: 27th- 29th August and 4th-5th September (5-Day workshop)

Venue: Level 10, IE Singapore, Bugis Junction Office Tower

Course Fees: $1,300 ($520 after PIC grant)

The Export Strategy Workshop is one of the tools under IE Singapore's Market Readiness Assistance (MRA). MRA is for companies new to internationalisation, designed to help you learn about different markets and equip you with the basic know-how when venturing overseas. Covering three key areas of information, learning and financial assistance, MRA will grow and enhance your competitiveness.

Module Details

Developing an Export Strategy

Plan an Export Strategy for Management, Customers, Pricing and Marketing.

Market Research

Identify the best Target Market for your business and the essential know-hows of the market, from tariff, to distribution channels and sector analysis.

Understanding your Customers

Identify potential contacts outside the traditional channels and learn to position your products for these customers.


Entering a New Market

Understand the various market entry methods and the best channel for your business.

Negotiation Skills for Cross-border Business

This module will teach participants the skills required for negotiating a deal successfully.

Networking and Presentation Skills

Equip yourself with skills that will prepare you to speak with any potential partner about your business.

About the trainers

Mr Sarath Menon, Managing Director, Orissa International Pte Ltd

Mr Sarath Menon is Managing Director of Orissa International Pte Ltd. He is currently managing Orissa’s trade representation contracts with the Commonwealth of Pennsylvania, the province of Ontario and the state of Missouri in SEA, where his key focus is helping companies from these states and provinces with implementing their export strategy for SE Asia.

Ms Shauna Li Roolvink. Founder & Principal Consultant

Ms Shauna Li is the Founder & Principal Consultant of BrandHub, a strategic brand consultancy focused on creating and building global Asian brands. A 15-year veteran of business and brand strategy, Shauna has conducted brand training/ facilitation workshops and seminars for large corporations such as Unilever and Bank Negara Malaysia.

Ms Jeanette Ng, Advisor & Trainer

Ms Jeanette Ng is a project advisor with UOB-SMU Asian Enterprise Institute, working with SMEs on market research, strategy and expansion plans. She is also a business advisor for SMEs, under the SPRING Business Advisor Program. Her forte includes developing and implementing growth and expansion plans on a sustainable basis.

IE Singapore acknowledges the original joint development of this program created by Dr. Sandy Chong of Verity Consulting Pte Ltd © 2012

Export Strategy Workshop 2014

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