Export Strategy Workshop 2013 Run 3

6 - 13 Nov, 2013
230 Victoria Street Bugis Junction Office Towers Level 10 Singapore

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Limited to 25 seats only, register now! Seats filling fast!

Workshop details

Dates: 6 - 8 Nov, 12-13 Nov (5-day Workshop)

Time:   9am to 5pm

Venue: IE Singapore, 230 Victoria Street, Bugis Junction Office Towers, Level 10

Fee: $1,300 (includes light refreshment and GST) *PIC scheme is applicable

Registration: Interested participants please email Ms Joanne Archana Bala at joanne_archana_bala@iesingapore.gov.sg

* Please note that the event is subject to change and is based on a minimum participation of 15 persons



6 Nov

Strategy development for a sustainable export business

7 Nov

International branding for exports

8 Nov

Effective presentation to overseas buyers

12 Nov

Channel and partner selection for internationalisation

13 Nov

Negotiation skills for cross-border agreements

IE Singapore's FTA unit will be providing informative sessions on Free Trade Agreements (FTA) and a step-by-step guide on how to make use of information databases for your market research. These databases are complimentary for use at IE’s Advisory Centre.


The Export Strategy Workshop is one of the tools under IE Singapore's Market Readiness Assistance (MRA). The MRA is for companies new to internationalisation, designed to help you learn about different markets and equip you with the basic know-how when venturing overseas. Covering three key areas of information, learning and financial assistance. MRA will grow and enhance your competitiveness.


Module Details

Strategy development for a sustainable export business

Develop a unique blueprint to guide your export business by first understanding your company’s internal capability and competitive analysis of the industry. Learn how to make use of a systematic market research process to understand the market emerging trends, demographics, and consumers’ consumption pattern in your targeted market.

International branding for exports

Learn international marketing strategies like market segmentation, positioning and targeting, factoring in considerations such as cultural and language differences. Through various case studies, learn how international and local companies brand themselves in the international market and how brands differ from market to market while maintaining some form of consistency internationally.

Effective presentation to overseas buyers

Learn what makes a good presentation and marketing when presenting to potential overseas buyers. Hear about the common pitfalls made by companies during overseas presentation and learn how to avoid them. 

Channel and partner selection for internationalisation

Learn about the various modes of market entry which include distributorship, agent, joint venture or subsidiary. Develop selection and evaluation criteria to determine the best channel for your exports and the ideal partner for collaboration. At the same time, it is also important to gain a good management of your channel and partner through proper incentives and retention strategy.

Negotiation skills for cross-border agreements

Understand the necessary preparation required prior to a negotiation, including the definition of bottom line and terms and conditions. Learn to read your buyers’ behaviours and use effective negotiation styles to close the cross-border deal.

About the trainers

Dr Wilson Chew

Founding partner, StrategiCom

Dr Chew is one of the founding partners of StrategiCom, a global B-to-B brand strategy consulting firm, and a business strategist. He possesses more than 10 years’ experience in corporate and brand strategy formulation and has published books on corporate training.

Dr Chew has made many research contributions, namely corporate branding, brand building with trademarks, internal branding and its influence on productivity, and buying behaviours of top global companies.

Mr Andrew Chow


Andrew is a social media and public relations strategist who has spoken at numerous conferences to business leaders of Asia. His forte is in forging strategic alliance, marketing and exhibition organisation. Andrew was also the business coach on Effective Media Management for 938 Live- Positive Business Minute.

Andrew’s dynamic presentation style and thought leadership make him a frequently sought after keynote speaker. He is known to be engaging, interactive, thought-provoking and persuasive in his delivery of talks and facilitation sessions. He has inspired many business leaders to adopt his approach towards effective presentation.

Mr James Ang


James is an experienced business professional who is well travelled throughout the Asia Pacific markets with more than 20 years of experience spanning across consumers and industrial products with various MNCs in exports, marketing and sales management. He has conducted products and sales training for staff and the various channel members in the respective regional markets.

James is also a qualified trainer by WDA with the WSQ Advanced Certificate in Training and Assessment.

Mr Jonathan Lee


Jonathan is an experienced consultant and trainer with vast experience in Philippines, China, Korea and Japan. He possesses strong understanding of cross culture global business environment and is able to share the real life examples of how he has successfully helped companies maneuver through the different complex culture across the globe.

Jonathan is a certified WDA Workplace Skills Qualifications trainer, with a Specialist Diploma in Adult Learning and Teaching organized by the Republic Polytechnic endorsed by the Council of Private Education.

Export Strategy Workshop 2013 Run 3

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