Export Strategy Workshop 2013

16 - 24 Jul, 2013
230 Victoria Street Bugis Junction Office Towers Level 10 Singapore

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Limited to 25 seats only, register now!

Join IE Singapore’s Export Strategy Workshop 2013, a 5 part workshop to address issues pertinent to exporting. These sessions incorporate real life case studies with interactive peer learning,


Workshop Details

Dates: 16th to 18th July  and 23rd to 24th July (5-day Workshop)

Time: 9am to 5pm

Venue: IE Singapore, 230 Victoria Street, Bugis Junction Office Towers, Level 10

Fee: $1,300 (includes teabreaks, lunch and GST)

        ($520 after PIC cash payout option)



16 July

Strategy development for a sustainable export business

17 July

International branding for exports

18 July

Channel and partner selection for internationalisation

23 July

Effective presentation to overseas buyers

24 July

Negotiation skills for cross-border agreements

SPECIAL: In addition, get the exclusive opportunity to get up close and interact with plenary session speaker, Mr Lau Tai San, Vice President of Singapore Chinese Chamber of Commerce & Industry (SCCCI) and also the Chairman and Managing Director of Kim Ann Engineering. Mr Lau will be sharing his valuable internationalisation experience, growing Kim Ann Engineering to what it is today with strong market presence in Asia Pacific and Middle East with participants during one of the Workshop session.

The Export Strategy Workshop is one of the tools under IE Singapore's Market Readiness Assistance (MRA). MRA is for companies new to internationalisation, designed to help you learn about different markets and equip you with the basic know-how when venturing overseas. Covering three key areas of information, learning and financial assistance. MRA will grow and enhance your competitiveness.

Modules Details


Strategy development for a sustainable export business

Develop an unique blueprint to guide your export business by first understanding your company’s internal capability and competitive analysis of the industry. Learn how to make use of a systematic market research process to understand the market emerging trends, demographics, and consumers’ consumption pattern in your targeted market.


 International branding for exports

Gain the knowledge of international marketing strategies in terms of market segmentation, positioning and targeting, factoring in considerations such as cultural and language differences. Through various case studies, learn how international and local companies brand themselves in the international market and how brands differ from market to market while maintaining some form of consistency internationally.


Channel and partner selection for internationalisation

Learn about the various mode of market entry which includes distributorship, agent, joint venture or subsidiary. Develop selection and evaluation criteria to determine the best channel for your exports and also the ideal partner for collaboration. At the same time, it is also important to gain a good management of your channel and partner through proper incentives and retention strategy.


Effective presentation to overseas buyers

Get hands on with the skills of effective presentation and gain the knowledge of the elements that constitutes a good presentation slide and collaterals when presenting to potential overseas buyers. Learn from common pitfalls made by companies during overseas presentation and pick up skills to avoid them.


 Negotiation skills for cross-border agreements

Understand the necessary preparation required prior to a negotiation which includes the definition of the bottom line and terms and conditions. Learn to read through your buyers’ behaviour and use effective negotiation styles to close the cross border deal.


About the trainers


Dr Wilson Chew

Founding partner, StrategiCom

Dr Chew is one of the founding partners of StrategiCom, a global B-to-B brand strategy consulting form and a business strategist. Possessing more than 10 years’ experience in corporate and brand strategy formulation, Dr Chew has published books pertaining to corporate training.

He has made many research contributions, namely corporate branding, brand building with trademarks, internal branding and its influence on productivity, and buying behaviours of top global companies.

Mr Lau Wai Kit



With more than 16 years of experience in channel management within Asia such as India, China, Korea and ASEAN, Wai Kit’s main role was strategizing and implementing channel and sales management programs while working with multi-national corporations such as Avaya, Tellabs and Polycom. The programs designed and adopted were pivotal in fulfilling the firm’s sales obligations and in some cases, a turn-key system implementation.

Wai Kit’s experience in telecommunications and information technology (IT) helped to develop his keen sense of understanding the essential elements in channel and sales operations that span across different countries, business culture and customer segments that included corporate, hospitality, education, banks and finance industries.


Mr Andrew Chow



Andrew is a social media and public relations strategist who has spoken in numerous conferences to business leaders of Asia. His forte includes forging strategic alliance, marketing and exhibition organisation. Andrew was also the business coach on Effective Media Management for 938 Live- Positive Business Minute.

Andrew’s dynamic presentation style and thought leadership make him a frequently sought after keynote speaker. He is known to be engaging, interactive, thought-provoking and persuasive in his delivery of talks and facilitation sessions. He has inspired many business leaders to adopt his approach towards effective presentation.


Export Strategy Workshop 2013

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