E-commerce is growing at a breakneck speed globally. Global B2C e-commerce sales are estimated to have hit US$1.4 trillion in 2014 and there are more than 1 billion online buyers.
With 40% of internet users having purchased a good or service online, e-commerce plays a vital role in a company's overseas expansion. It offers new channels to increase revenue and penetrate new markets.
We therefore specially designed this event for Singapore SMEs to gain deeper insights into the latest e-commerce developments in the region, understand the fundamentals to succeed in e-commerce internationally and network with potential business partners. E-commerce industry experts from the region are invited to share and exchange new ideas.
Why should companies embark on their e-commerce journey?
Companies are now facing stiffening competition offline and online. The ecommerce is only going to be more prevalent when internet infrastructure further improves in developing markets.
Marketplaces like Rukuten, Lazada and Qoo10 have entered Southeast Asia to capture the region's fast growing base of online consumers. Hear from Qoo10 founder Mr Ku Young Bae on the e-commerce challenges that companies might face in the region.
How can companies go about starting their e-commerce journey
Should companies tap into marketplaces or develop their own e-commerce website for their businesses? How does having multiple online and offline channels create synergy without cannibalising your sales?
What must companies do to win in international e-commerce?
Companies should be aware of the various potential pitfalls and challenges when implementing their e-commerce strategies. Learn from other Singapore companies that have grow their overseas business through various e-commerce tatics.
Programme: (subject to change)
With 40% of internet users having purchased a good or service online, e-commerce plays a vital role in a company's overseas expansion. It offers new channels to increase revenue and penetrate new markets.
We therefore specially designed this event for Singapore SMEs to gain deeper insights into the latest e-commerce developments in the region, understand the fundamentals to succeed in e-commerce internationally and network with potential business partners. E-commerce industry experts from the region are invited to share and exchange new ideas.
Why should companies embark on their e-commerce journey?
Companies are now facing stiffening competition offline and online. The ecommerce is only going to be more prevalent when internet infrastructure further improves in developing markets.
Marketplaces like Rukuten, Lazada and Qoo10 have entered Southeast Asia to capture the region's fast growing base of online consumers. Hear from Qoo10 founder Mr Ku Young Bae on the e-commerce challenges that companies might face in the region.
How can companies go about starting their e-commerce journey
Should companies tap into marketplaces or develop their own e-commerce website for their businesses? How does having multiple online and offline channels create synergy without cannibalising your sales?
What must companies do to win in international e-commerce?
Companies should be aware of the various potential pitfalls and challenges when implementing their e-commerce strategies. Learn from other Singapore companies that have grow their overseas business through various e-commerce tatics.
Programme: (subject to change)
| Time | Programme | Speaker |
| 0830 | Registration & Light Refreshment | |
| 0945 |
Opening Address
|
Teo Eng Cheong CEO IE Singapore |
| Session 1: Why should companies embark on their ecommerce journey | ||
| 1000 | Overview of Ecommerce - Challenges, Players & Trends
|
Mr Chua Soon Ghee Partner AT Kearney |
| 1030 | Keynote: The rise of marketplaces in SEA
|
Mr Ku Young Bae Founder & CEO Qoo10 |
| Session 2: How can companies go about starting their ecommerce journey? | ||
| 1115 | Understanding Ecommerce for your business
|
Mr Qi Jiawei Partner Director, SEA Yonyou |
| 1145 | Networking Lunch | |
| 1245 | Panel: Which ecommerce model to adopt?
|
|
| 1345 | How to accelerate your digital commerce
|
Ms Yvonne Lim Director, eCommerce Enterprise Solutions Singpost |
| Session 3: What must companies do to succeed in ecommerce? | ||
| 1415 | The "convenience" way for online business
|
Mr Parin Songpracha Head Thailand Ecommerce Association |
| 1440 | Light refreshments | |
| 1520 | Choosing the right logistics provider for your e-commerce business
|
Mr Sreenivas Saba Founder Ecouriez |
| 1540 | Business Sharing: Online to Offline
|
Ms Clare Chan Founder HerVelvetVase |
| 1610 | Panel - Singapore SMEs sharing their e-commerce journey
|
|
| 1730 | Networking Cocktail | |
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