Expand Overseas with E-commerce

Jul 30, 2015, 8:30 AM - 7:00 PM (GMT+8) Novotel Clarke Quay - Phoenix Ballroom Level 6 Hotel Novotel Singapore Clarke Quay Singapore
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E-commerce is growing at a breakneck speed globally. Global B2C e-commerce sales are estimated to have hit US$1.4 trillion in 2014 and there are more than 1 billion online buyers.  

With 40% of internet users having purchased a good or service online, e-commerce plays a vital role in a company's overseas expansion. It offers new channels to increase revenue and penetrate new markets. 

We therefore specially designed this event for Singapore SMEs to gain deeper insights into the latest e-commerce developments in the region, understand the fundamentals to succeed in e-commerce internationally and network with potential business partners.  E-commerce industry experts from the region are invited to share and exchange new ideas.
Why should companies embark on their e-commerce journey?
Companies are now facing stiffening competition offline and online. The ecommerce is only going to be more prevalent when internet infrastructure further improves in developing markets.
Marketplaces like Rukuten, Lazada and Qoo10 have entered Southeast Asia to capture the region's fast growing base of online consumers. Hear from Qoo10 founder Mr Ku Young Bae on the e-commerce challenges that companies might face in the region.
How can companies go about starting their e-commerce journey
Should companies tap into marketplaces or develop their own e-commerce website for their businesses? How does having multiple online and offline channels create synergy without cannibalising your sales?
What must companies do to win in international e-commerce?
Companies should be aware of the various potential pitfalls and challenges when implementing their e-commerce strategies. Learn from other Singapore companies that have grow their overseas business through various e-commerce tatics.

Programme: (subject to change)
Time Programme             Speaker
0830 Registration & Light Refreshment  
Opening Address
Teo Eng Cheong
IE Singapore
Session 1: Why should companies embark on their ecommerce journey
1000 Overview of Ecommerce - Challenges, Players & Trends
  • Overview of ecommerce globally and regionally
  • Various types of ecommerce companies in the ecosystem
  • Online shoppers trends and behaviour
  • Importance for companies to start embarking on ecommerce
Mr Chua Soon Ghee
AT Kearney
1030 Keynote: The rise of marketplaces in SEA
  • Overview of various major marketplaces in SEA
  • Advantages for companies to tap on marketplaces
  • Ecommerce challenges that companies might face in SEA
  • Qoo10's strategy in the region
  • Successful merchant case sharing
Mr Ku Young Bae
Founder & CEO
Session 2: How can companies go about starting their ecommerce journey?
1115 Understanding Ecommerce for your business
  • Brief ecommerce landscape of China
  • Fundamentals of ecommerce
  • 5 elements to note for your ecommerce strategy
Mr Qi Jiawei
Partner Director, SEA
1145 Networking Lunch  
1245 Panel: Which ecommerce model to adopt?
  • Sell on marketplaces or develop your own ecommerce site?
  • Online or Offline retail model?
  • Opportunities, challenges and trends of each business model
  • Mr Kusumo Martanto, CEO Blibli.com
  • Ms Viola Tan, Co-Founder, Love, Bonito
  • Mr Qi Jiawei, Partner Director, Yonyou
1345 How to accelerate your digital commerce
  • How to overcome cross border ecommerce challenges
    • Logistics
    • Payment
    • Cross border customs clearance
    • Marketing
  • Omni Channels Management
Ms Yvonne Lim
Director, eCommerce Enterprise Solutions
Session 3: What must companies do to succeed in ecommerce?
1415 The "convenience" way for online business
  • Logistic and payment challenges in Thailand and other SEA markets
  • Transformation of 7-11 to be a payment and collection means for online sales
Mr Parin Songpracha
Thailand Ecommerce Association
1440 Light refreshments  
1520 Choosing the right logistics provider for your e-commerce business
  • Overview of logistic providers internationally and regionally
  • Sharing of the platform where companies can use to make better decision when choose logistic providers
  • What SMEs look for when determining which logistic providers to approach
Mr Sreenivas Saba
1540 Business Sharing: Online to Offline 
  • Sharing experience of an online business, entering the physical offline space
  • Tips and challenges faced
Ms Clare Chan
1610 Panel - Singapore SMEs sharing their e-commerce journey
  • Challenges faced in terms of logistics, language translation, payment etc
  • Opportunities and trends
  • Factors and tips to suceed online
  • Mr Jonathon Phoon, Executive Director, Freshening Holdings
  • Ms Clare Chan, Founder, HerVelvetVase
  • Ms Yvon Bock, Managing Director, Hegen
1730 Networking Cocktail  


Expand Overseas with E-commerce

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