Expand Overseas with E-commerce
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With 40% of internet users having purchased a good or service online, e-commerce plays a vital role in a company's overseas expansion. It offers new channels to increase revenue and penetrate new markets.
We therefore specially designed this event for Singapore SMEs to gain deeper insights into the latest e-commerce developments in the region, understand the fundamentals to succeed in e-commerce internationally and network with potential business partners. E-commerce industry experts from the region are invited to share and exchange new ideas.
Why should companies embark on their e-commerce journey?
Companies are now facing stiffening competition offline and online. The ecommerce is only going to be more prevalent when internet infrastructure further improves in developing markets.
Marketplaces like Rukuten, Lazada and Qoo10 have entered Southeast Asia to capture the region's fast growing base of online consumers. Hear from Qoo10 founder Mr Ku Young Bae on the e-commerce challenges that companies might face in the region.
How can companies go about starting their e-commerce journey
Should companies tap into marketplaces or develop their own e-commerce website for their businesses? How does having multiple online and offline channels create synergy without cannibalising your sales?
What must companies do to win in international e-commerce?
Companies should be aware of the various potential pitfalls and challenges when implementing their e-commerce strategies. Learn from other Singapore companies that have grow their overseas business through various e-commerce tatics.
Programme: (subject to change)
|0830||Registration & Light Refreshment|
|Teo Eng Cheong
|Session 1: Why should companies embark on their ecommerce journey|
|1000||Overview of Ecommerce - Challenges, Players & Trends
||Mr Chua Soon Ghee
|1030||Keynote: The rise of marketplaces in SEA
||Mr Ku Young Bae
Founder & CEO
|Session 2: How can companies go about starting their ecommerce journey?|
|1115||Understanding Ecommerce for your business
||Mr Qi Jiawei
Partner Director, SEA
|1245||Panel: Which ecommerce model to adopt?
|1345||How to accelerate your digital commerce
||Ms Yvonne Lim
Director, eCommerce Enterprise Solutions
|Session 3: What must companies do to succeed in ecommerce?|
|1415||The "convenience" way for online business
||Mr Parin Songpracha
Thailand Ecommerce Association
|1520||Choosing the right logistics provider for your e-commerce business
||Mr Sreenivas Saba
|1540||Business Sharing: Online to Offline
||Ms Clare Chan
|1610||Panel - Singapore SMEs sharing their e-commerce journey