Establishing and Defending your Brand in Today’s Digital Age

Sep 1, 2014, 2:00 PM - 6:00 PM (GMT+8) 230 Victoria Street Singapore Singapore
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Programme Details
Date: 1st September 2014
Time: 2.00pm- 6.00pm
Venue: Level 10, IE Singapore, Bugis Junction Office Tower
Due to overwhelming response, registration is now closed. Please email joanne_archana_bala@iesingapore.gov.sg & jean_ng@iesingapore.gov.sg if you have further questions. Thank you.

Technology has revolutionised the way consumers shop and how brands differentiate themselves. Emerging digital channels are widely used to reach new audiences and serve as new touch points for brands. In today’s digital economy, it’s critical for your business to have a comprehensive view of your customer’s environment and your brand’s place within it. 

Are you updated with the latest technologies and strategies to safeguard your brand equity, web traffic, marketing investments, revenue and reputation from a wide range of brand abuse: paid search scams, unauthorided channels, counterfeit and grey market sales, false association, brand impersonation, cyber squatting and other online threats?

PLEASE NOTE THAT REGISTRATION FOR THE WORKSHOP WILL NOW BEGIN AT 2PM

Topic

Time

Registration

2:00pm-2:30pm

Brand establishment in a changing internet landscape

  •   Understanding the new Generic Top-Level Domains (GTLD) environment
    • What to consider when registering
    • Awareness of abuse trends
    • Registration and blocking strategies – How to counter the abuse?
      • Key questions to ask
      • Top-Level Domains (TLDs) to consider
      • Budgeting requirements
      • Portfolio rightsizing – which domains should you keep and which to let go?
        • Key performance indicators – Measuring the success rate
        • Best practices

2:30pm-3:30pm

Teabreak

3:30pm-4:00pm

Brand defence

Learn how an effective online brand protection strategy can address these risks, recapture the loss of revenue, brand reputation and consumer trust:

  • Landscape of online brand abuse – websites, marketplaces, search engines and social media
  • Effective monitoring techniques for online brand infringements
  • Best practices in enforcement and remediation – recovering critical domains that you have lost, taking down validated infringing sites and content, etc.

4:00pm-5:00pm

Case Study, Q&A

5.00pm-6:00pm

 

Who Should Attend

Brand managers, IP counsels, IT managers, Professionals and Executives dealing with corporate communications

 

Speaker’s Profile

Spencer Yu, Regional Director, MarkMonitor®, part of Thomson Reuters 

Spencer is responsible for expanding the suite of MarkMonitor® Brand Protection services to Asia Pacific and Australia. Prior to joining MarkMonitor, he spent nearly a decade working in management and sales roles for major corporations such as AT&T, Apple, Time Warner, and Wells Fargo Bank. He has also been a key part of several start-up companies in Silicon Valley. Spencer believes the ever-evolving nature of the Internet makes it very challenging for companies to address online infringements against their brand(s). As the global leader in online brand protection, MarkMonitor ® delivers advanced technology and expertise to protect the reputations and revenue of the world's leading brands.

In collaboration with:
                                                                                        THOMSON REUTERS 

*Please note that participant details will be shared with organisers Thomson Reuters.

Establishing and Defending your Brand in Today’s Digital Age

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