Establishing and Defending your Brand in Today’s Digital Age
Programme Details
Date: 1st September 2014
Time: 2.00pm- 6.00pm
Venue: Level 10, IE Singapore, Bugis Junction Office Tower
Due to overwhelming response, registration is now closed. Please email joanne_archana_bala@iesingapore.gov.sg & jean_ng@iesingapore.gov.sg if you have further questions. Thank you.
Technology has revolutionised the way consumers shop and how brands differentiate themselves. Emerging digital channels are widely used to reach new audiences and serve as new touch points for brands. In today’s digital economy, it’s critical for your business to have a comprehensive view of your customer’s environment and your brand’s place within it.
Are you updated with the latest technologies and strategies to safeguard your brand equity, web traffic, marketing investments, revenue and reputation from a wide range of brand abuse: paid search scams, unauthorided channels, counterfeit and grey market sales, false association, brand impersonation, cyber squatting and other online threats?
PLEASE NOTE THAT REGISTRATION FOR THE WORKSHOP WILL NOW BEGIN AT 2PM
Topic | Time |
Registration | 2:00pm-2:30pm |
Brand establishment in a changing internet landscape
| 2:30pm-3:30pm |
Teabreak | 3:30pm-4:00pm |
Brand defence Learn how an effective online brand protection strategy can address these risks, recapture the loss of revenue, brand reputation and consumer trust:
| 4:00pm-5:00pm |
Case Study, Q&A | 5.00pm-6:00pm |
Who Should Attend
Brand managers, IP counsels, IT managers, Professionals and Executives dealing with corporate communications
Speaker’s Profile
Spencer Yu, Regional Director, MarkMonitor®, part of Thomson Reuters
Spencer is responsible for expanding the suite of MarkMonitor® Brand Protection services to Asia Pacific and Australia. Prior to joining MarkMonitor, he spent nearly a decade working in management and sales roles for major corporations such as AT&T, Apple, Time Warner, and Wells Fargo Bank. He has also been a key part of several start-up companies in Silicon Valley. Spencer believes the ever-evolving nature of the Internet makes it very challenging for companies to address online infringements against their brand(s). As the global leader in online brand protection, MarkMonitor ® delivers advanced technology and expertise to protect the reputations and revenue of the world's leading brands.
In collaboration with:
THOMSON REUTERS
*Please note that participant details will be shared with organisers Thomson Reuters.
