Just five years into his appointment as CEO of McDonald’s China, Mr Kenneth Chan clinched the coveted “Outstanding CEO Award (Overseas)” at the 2013 Singapore Business Awards.
Against the backdrop of 2009’s global recession, he was tasked to restructure McDonald’s China business for rapid and sustainable growth. Under Mr Chan’s helm, McDonald’s China’s revenue doubled to more than US$2.5 billion, profits grew by 90%, making it the fastest growing market for the firm globally. Today, China serves as a global model for McDonald’s expansion in emerging markets.
Join Mr Chan as he shares his experience of building McDonald’s business in the world’s second largest economy.
Dialogue with Kenneth Chan, CEO McDonald's China : Building a leading business and brand in China (REGISTRATION IS CLOSED)
(Co-organiser: Institute on Asian Consumer Insight)
Date: 4th July 2014 (Friday)
Time: 8.45am - 11.30am (registration starts at 8.15am)
Drescode: Business Attire
Venue:
230 Victoria Street #10-00 Bugis Junction Towers Singapore 188024
IE Singapore, Little Red Dot Seminar Room
Price: $40 Nett (Payment via Credit Card ONLY)
0845 | Registration & Networking Breakfast |
0925 | Welcome Remarks |
0930 | The Changing Face of Chinese and of Asian Consumers Professor Bernd Schmitt, Executive Director, Institute on Asian Consumer Insight |
0950 | Keynote speech “Building a leading business and brand in China – the McDonald’s Story” understanding the Chinese consumer mindset to establish relevance and grow the business in China Mr Kenneth Chan, Chief Executive Officer, McDonald’s China |
1050 | Panel Discussion on China Growth and Opportunities Moderated by IE Singapore |
1130 | End |
