Business Symposium 2015

Thu, 29 Oct, 2015, 9:30 AM - 4:30 PM (GMT+8)
Novotel Singapore Clarke Quay 177A River Valley Rd Singapore 179031
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Business Symposium 2015
Check out our Event Theme and Synopsis below:

Event Theme:

Building Competitive Advantage For Sustainable Development

Event Synopsis:

Held for the 5th year running, ASME Business Symposium brings to you key strategies needed to enhance your business growth. This seminar tackles a holistic range of internal and external factors to keep your business sustainable. Join us as we explore on office space solutions, the importance of project management, internationalization, e-filling, digital marketing and more!

Event Details:

Event: Business Symposium 2015 
Date: Thursday, 29 October, 2015
Time: 930am - 430pm
Registration: 830am onwards
Venue:  Novotel Singapore Clarke Quay
177A River Valley Road S179031

Event Ticket:

ASME Platinum Member

$30 ( Early Bird till 30th Sep ) / $40 Normal Price

ASME Member

$40 ( Early Bird till 30th Sep ) / $50 Normal Price


$60 ( Early Bird till 30th Sep ) / $70 Normal Price



Nigel Fox 
Vice President & General Manager 
American Express International, Inc.

Topic: American Express CFO Future-Proofing Survey For SMEs

Nigel Fox joined American Express in 2008 and was appointed the Vice President and General Manager of Global Corporate Payments for Singapore in October 2013 responsible for strategic partnerships, customer engagement and driving new business.

Nigel has more than 20 years of experience in payments, fraud prevention and eCommerce solutions to help companies grow.


Terence Kwok
Director Cum Principal Consultant
EPM Training Services Pte Ltd

Topic: Pulse Of The Profession – Recognizing The Value Of Project Management

Terence has more than 23 years in ICT project management experience specializing in banking and telecommunications/IT industries.

As the role of the project management office also involves training/facilitation, Terence has trained many project managers, facilitated numerous project workshops and program/project closure debriefs.  

Edith Tay
Executive Director
PropertyBank Pte Ltd

Topic: Optimising Office, Industrial And Retail Space And Costs For SMEs

Edith is the Executive Director of PropertyBank Pte Ltd, leading her team to help companies formulate customized real estate solutions.

With over 20 years of experience in commercial real estate, Edith has serviced occupiers and investors looking for office, industrial, and retail space.

PropertyBank also received several top agent awards with Ascendas.

Shane Yuen
Founder & Director 
Canny Digital Pte Ltd

Topic: How To Waste Your Marketing Dollars In 2015

Shane Yuen is the founder and director of Canny Digital Pte Ltd, an online marketing agency that specialises in helping SMEs craft profitable and measurable online marketing campaigns.
Having worked with SMEs from the United States, Canada, Europe, and in Singapore, Shane has deep expertise in what makes people buy online. 

Nicholas Ngoh
Head, Training and Development Department
Accounting and Corporate Regulatory Authority

Topic: Paradigm Shift In Enforcement​

Nicholas joined the Attorney-General’s Chambers in 2009 and the Singapore Legal Service in 2010.

During his time in the Singapore Legal Service, Nicholas has handled and prosecuted many different types of offences as a Deputy Public Prosecutor. 

This includes several high profile white collar offences as well as corruption cases.  He was seconded to ACRA in 2014 and currently helms the department responsible for training and special projects.


Joanna Ong
Business Development Manager
DP Information Group

Topic: Trending Business With Intelligence-led Insight

Joanna is a Business Development Manager for the integrated credit solutions unit at DP Info.
She is a key team driver and cross-function collaborator. She works synergistically with the sales, operations and collections departments in providing client support, product development and community education for the DP SME Commercial Credit Bureau offering. 
Joanna is also actively involved with debt and account receivables management. She has a strong foundation in information systems technology, management and marketing. Additionally, Joanna has a robust professional cross training in business, management and social sciences.
Joanna is a key trainer with DP Info, conducting multiple training, workshop and sharing sessions on a diversity of credit related topics.
Joanna has a Bachelor of Science in Business in Information Systems Management with a double major in Marketing, with a Diploma in Mass Communication from the Oklahoma City University (MDIS).  


Robert MacPherson
Vice President
Reciprocus International

Topic: Overseas Expansion Strategies For SMEs
Robert MacPherson is Vice President at Reciprocus International, a global expansion advisory boutique headquartered in Singapore, responsible for market research and overseas expansion mandates in Southeast Asia, Europe and United States.

Robert is also an adjunct researcher at the NTU-SBF Centre for African Studies and chairperson of the Start-ups & Entrepreneurship Committee at the Singapore International Chamber of Commerce.

James Chong
Manager Sales Department
Tuas Power Supply

Topic: Managing Energy Cost For Business

James Chong joined Tuas Power in 2007. He started his career with Tuas Power Supply as a Pricing and Business Analyst and move on to Group Finance as a FP&A Analyst and is currently the head of Sales and Business Analysis.

With his team, they have developed retail products and services to meet the evolving energy needs of customers.
James holds a Bachelor of Business (Accountancy) from Royal Melbourne Institute of Technology.


Shawn Phua
Senior Business Adviser

Topic: Government Grants

Shawn Phua is a Senior Business Adviser with SMEcentre@ASME.

He has helped numerous companies tap on various government assistance schemes and advised aspiring entrepreneurs on starting their business.

He will be sharing on some of the government assistance schemes available for companies and aspiring entrepreneurs.
How To Get There

Nestled along the banks of the historical Singapore River, Novotel Singapore Clarke Quay offers a heady blend of history and hip – making it a great hotel in Clarke Quay Singapore.

Novotel Singapore Clarke Quay has a strategic riverside hotel location between the Central Business District (CBD), minutes away from the prime shopping area - Orchard Road and 20 minutes’ drive from Changi International Airport.

Driving: Novotel Singapore Clarke Quay is integrated with Liang Court Shopping Mall. Parking is available at Liang Court Shopping Mall seated along River Valley Road. Acess Novotel Hotel via Carpark Lift, proceed to Level 6 to Novotel Singapore Clarke Quay Ballroom 

Mrt: Drop at NE5 Clarke Quay Station proceed towards EXIT C. Novotel Singapore Clarke Quay is 10 mins walk from EXIT C. Please find the map below for reference



Business Symposium 2015

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