No, it doesn’t stop with Apple’s Siri and self-driving cars. Artificial Intelligence (AI) is rapidly invading the industry of event planning, aiming to change attendee experiences forever. All the modern event planners have no choice, but to follow the thriving innovation and build their expertise around it. Why is AI really so meaningful when it comes to planning an event?
The AI and its role in the event industry
Artificial Intelligence (AI) is used to define a smart behavior of machines. The science of AI is, therefore, focusing on devices that can perceive the surrounding environment and take an appropriate action to maximize its success. The positioning of Artificial Intelligence (AI) in event industry may be clearly defined: it’s a game changer. With the smart use of AI, an event planner can magnify on attendance, increase revenue, and engage the audience. Assisted by immersive event experiences that virtual reality provides, AI can shape the brand-new future for event organization. All-in-one!
How Artificial Intelligence (AI) is impacting the events industry
The AI-enhanced systems impact the industry of event planning in three essential ways:
- Improving customer engagement. People love being engaged at events: the hype over AR-based activities and virtual reality prove it. Building a good system of interaction at events is crucial because it responds to the key need that all event attendees share: getting information and being able to add their voices to event narratives. The employment of sophisticated chatbots at an event is now taking charge of this. You can adjust AI-based systems to customer service standards and use them for answering the basic questions of attendees or giving directions. Apart from that, with the use of voice assistants, the visitors can receive suggestions concerning the ongoing sessions and activities or translation services.
- Personalising the event experience. AI can elevate the attendee experience by finding an individual approach to everyone. Seems unbelievable, especially when we’re talking about large events with over 10,000 visitors, but AI-enhanced machines are really doing a great job with intelligent matchmaking. By interpreting data from social media profiles of registrants, AI can make individualized recommendations on specific networking activities, sessions or entertainment formats that will perfectly match all personal expectations. What’s more, AI benefits the exhibitors’ side, because it lets them find out what the visitors tastes are, before an event starts.
- Driving event attendance. AI can be your reliable assistant on the stage of event planning as well. Particularly, artificial intelligence is capable of defining target personas, based on the previous experiences and the objectives of an event. This way, you can sharpen your event marketing strategy and address only the right audiences.
How AI will improve attendee experience
It’s important to approach the use of AI from an attendees’ perspective so that to recognize the whole bouquet of benefits.
AI is improving the attendee experience in terms of giving them space for meaningful interactions. This means that when I walk through the venue, view exhibitions or listen to the speech, I have no question marks emerging in my mind. And event when I do, I instantly get all the answers. Chatbots and targeted marketing turn real-time interaction into reality.
AI-enhanced systems know what a person is up to and what is unnecessary for him/her at the event. Customer-centric up selling and advertising are made marksman-level targeted with the help of AI. Accordingly, AI makes it possible analyzing my preferences and isn’t trying to stuff me with all offerings at once. Since artificial intelligence can predict my emotional responses and decisions by analyzing online behavior, it will give me only the agenda that I truly need.
How AI will disrupt attendee experience
It’s hard to make specific predictions on where AI can take the event industry in future. Although event organization isn’t the key target for artificial intelligence today, AI system applications make very bold claims.
As AI algorithms are improving, the depth of analysis of attendees’ profiles will be changing over time. Due to the expert opinion, it’s possible that future event planners will be knowledgeable of every tiniest detail that concerns event attendees. Private life, favorite music, food, interests, and plans – it won’t be easy to hide. Whether such changes will be called the improvement of personalization experiences or intrusion – the future will decide.
Event interaction is likely to lose human touch in future. Chatbots are currently taking charge of 50% of customer interaction at events. Why not 100%? Only because people want authenticity in communication. No worries, artificial intelligence has a solution, which is voice-and-image interfaces. The mix of smart chatbots and advanced interfaces can fully eliminate the need for manpower at events.
Take your ROI formula
You risk forgetting what performance measuring is in future. AI-enhanced systems are now leveraging almost all key metrics that are used to evaluate organizational profits and estimate the problems. By pulling data from your CRM, scanning registration rates, and using smart algorithms to analyze the costs, artificial intelligence can become capable of building perfect ROI formulas in future. Again, totally human-free.
How to take advantages of using of AI?
Is AI spicing up your passion? Are you dying to ignite your event planning strategy with smart innovation? If you want to keep pace, then it’s definitely your way to go.
AI is impacting the attendee experience now and is going to alter it in future. Therefore, the essential challenge that we face now is taking the full advantage of its possibilities and making AI work for event planning automation.
The obstacle that event planners may encounter is the complexity of AI. Still, there’s a good way one can improve attendee experience using AI by taking a grip of event apps with in-build AI plug-ins. There’s the whole range of applications that target matchmaking, provide good instruments for event analytics, and elevate interaction experiences.
Experience automation in event planning with Gevme – Request a DEMO right now.