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Be @ Penang – Malaysia’s most prominent business events conference.

Interview with speakers & organisers

Taking an active part in growing the MICE industry in the APAC region, we continue to cover the critical event industry events across the region. Today we have a story about Be @ Penang event. Malaysia’s most prominent business events conference returns for the fourth edition this December at the Setia SPICE Convention Centre. Themed BE Of The Future Now, BE @ Penang 2019 urges the industry, the businesses, the players and professionals be ready for the future now, and brings together industry leaders from around the world right here in Penang for an intensive two-days of knowledge-sharing and networking. 

The conference targets the business events and hospitality industries. To name a few, they include convention & visitors bureaus, government ministers & agencies, professional conference & exhibition organisers, destination & association Management Companies, convention centres & event venues, hotels & resorts, meeting & incentive planners, corporate agencies, event technology providers, event organisers & suppliers as well as students who are into the hospitality & events.

“Being the first Penang homegrown business events industry conference, it is vital for BE @ Penang to be seen as the benchmark for organising meetings in Penang. The conference is designed in tandem with the meetings and conference trends world-wide, bringing in expert speakers from around the globe to Penang to share their knowledge,” – Ashwin Gunasekeran, PCEB Chief Executive Officer 

Inviting business events experts from different countries at Penang organisers brought international standards to the region.

“PCEB is pushing forward through this educative and informative conference for Penang as well as Team Penang to step out of their comfort zone to be exceptional in the eyes of the global Business Events industry,” – The Honourable Mr Yeoh Soon Hin, Chairman of PCEB

Be @ Penang plays an essential role in the event industry in Malaysia, it provides an excellent platform for networking opportunities and sharing expertise. During the last three years, Be @ Penang gathered the keynote experts and built a great community around the event. Ross Barker, Commercial Director of The Meetings Show, speaker – BE @ Penang 2019 Official Show Partner: Since its inception in 2016, BE @ Penang has quickly become an integral gathering for those in the business events sector looking to strengthen relationships and build new connections within the region. 

Roy Sheppard, Specialist Conference Facilitator – keynote speaker from BE @ Penang 2017 & CEO Deep Dive facilitator for BE @ Penang 2018: What I have noticed about this event is that there is an appetite for people to really work together and to collaborate more. The fact that BE @ Penang has actually happened, I think really does show that there is a demand for people to come together and work together to raise the profile for everybody. 

Damian Hutt, Executive Director of the Association of Association Executives (AAE) – BE @ Penang 2018 speaker: It’s a fantastic conference with a lot of different input from all sorts of different organisations that were involved in it. Servicing conferences, putting in their different points of view, and also the media as well helping with that and facilitating great discussions.

BE @ Penang 2019 takes place concurrently with the inaugural ICCA Asia Pacific Summit 2019 and this means you get two conferences at the price of one! Delegates can look forward to learning winning strategies that have put the Asia Pacific on the global business events radar and gain expert insights on business events outlook for 2020 and beyond. Grab the opportunities to network with the leaders and influencers of business events in the Asia Pacific at the joint ICCA Asia Pacific Summit 2019 and BE @ Penang 2019 social events. Join in the fun at the finale party after the two-day conference atop Setia SPICE’s Rooftop Garden. 

And you can attend it! Get a 10% discount using our promo code: BEGSI

BE @ Penang -10% discount


BE @ Penang is a conference not to be missed, especially for those who look forward to continuing a legacy for the business events industry together. Register now while the Early Bird Prices are still available till 31 October.

Source: blog

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