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If you are a Marketer, you would probably know the AIDA model (Awareness, Interest, Desire, Action) but have you heard of the AIDAR model with an “R”?
Join us as we look at how the AIDAR model is applied to Events, to create a seamless engagement process, drive event registrations and ultimately, create a seamless user experience, both for users and attendees, all these while conforming to strict data policy and security guidelines.
Agenda | Synopsis | Speakers | About the Organiser | Follow our Blog
|8.30 – 9.00||
Registration of Guests and Breakfast
|9.00 – 9.45||
Applying the AIDAR model to Events
Speaker: Damon Wee, CMO, GlobalSign.in
9.45 - 10.00
On-Site Event Experience - Creating seamless check-in process, wirelessly
Speaker: Eugene Yang, Head of Digital, GlobalSign.in
|10.00 – 10.15||
The Future of Events - How iBeacons can power the next generation of event interaction
Speaker: Veemal Gungadin, CEO, GlobalSign.in
|10.15 – 10.45||
Questions and Answers
There will be an on-site demonstration of how events data can be easily managed, segmented and linked to an on-site event check-in experience, with real-time reporting of event attendance and event attendees profile.
Veemal Gungadin is the Chief Executive Officer of GlobalSign.in Pte Ltd (GSI). Having been in the Event Software industry for more than 6 years and with vast experience supporting world class events such as Singapore International Water Week (SIWW), Singapore International Energy Week (SIEW) and Forbes Global CEO Conference, Veemal will share his experience on what are the trends in terms of online security and risks to look for when looking to secure your events data.
Damon is the Chief Marketing Officer of GlobalSign.in and has won numerous awards at individual, team and industry level. With vast experience in Digital Marketing and with a keen interest in Analytics and optimising conversions, Damon will share his experience in driving relevant campaigns using the AIDAR model to ultimately drive event registration.
Eugene is the Head of Digital at GlobalSign.in, and brings with him almost 10 years of experience in the digital landscape, having worked in various roles in both local and European-based digital agencies. Having managed large-scale events on-site in Singapore and Vietnam, Eugene will share his experience in driving on-site engagement and how wireless technology can help to power the event experience.
About the Organiser
This event is organised by GlobalSign.in (GSI), an award-winning technological company based in Singapore. Founded since 2006, GSI has supported numerous government and enterprise events with a comprehensive suite of Event Management Solutions. GEVME is the latest cloud-based technological innovation brought to you by GSI, built from the ground-up based on a mobile-first, anytime, anywhere approach.
Check out our latest blog postings on the best practices of Event Management.