Maximising tradeshow participation: Convert your leads to sales
Maximising tradeshow participation: Convert your leads to sales
Workshop details
Date: 12th February 2014
Time: 9.00am to 6.30pm
Venue: IE Singapore, 230 Victoria Street, Bugis Junction Office Towers, Level 10
Fee: $165* (includes refreshment and GST)
*PIC scheme is applicable: 60% cash pay-out option or 400% tax deduction option
Thank you for your support! Registration is now CLOSED.
Programme details
1) Public relations 101
2) Tradeshow basics
3) Communications 101
4) Pre-tradeshow planning: Budget, logistics & manpower, promotion
5) Working together with your trade association for a successful tradeshow experience
6) Tradeshow etiquette: What to do during a Tradeshow
7) Planning a follow-up strategy to convert leads into sales
8) Practical media training
Our trainers
Mr Justin Fong, Principal Consultant of C W Fong & Associates
Justin is the Principal Consultant of CW Fong & Associates and currently leads a team that manages the social media campaigns of close to 20 local Small and Medium Enterprises. Besides providing strategic counsel in branding and publicity, Justin also assist individuals (i.e. local celebrities and high-profile court cases) and MNCs in the area of reputations management. During his military career, Justin had successfully led communication teams in major incidences and events, at both the national level and international levels, to protect the reputation of the Singapore Armed Forces and the Republic of Singapore.
To stay current and professionally updated on developments in social media and crisis communications, Justin spends 20% of his time researching and writing and his works have been published in leading HR magazines, professional
Mr Mervin Yeo, Networking trainer
A serial entrepreneur since 1996, Mervin has co-owned numerous businesses like employment, publishing, business consulting and social enterprise. Hailed a "Networking Guru" by a Straits Times reporter, he has been on NewsRadio 93.8 including The Living Room and Positive Business Minutes and was featured in Zaobao and SME Magazine. A contributing author in the New York Times best-seller Masters of Networking, he is consulted by leaders of networking organisations. A Certified Behavioural and Career Consultant, he is author of Purposeful Networking for Introverts.
Under his 13-year leadership as the Singapore National Director of the world’s largest networking organisation, members passed referrals which generated an annual average of USD20 million worth of business for each other. Over the last 15 years, Mervin has shown thousands of business owners and marketing professionals in Singapore, Indonesia, Malaysia and the Philippines a systematic and effective approach to generating referral business.
Mr Ong Chun Teck, Group Business Director, Strategic Media Alliance Network
Chun Teck is currently the Group Business Director for Strategic Media Alliance Network – an Integrated Marketing Solutions company. SMAN brings together a Media Strategy and Buying agency, an Events agency and a PR agency to design and execute marketing solutions for clients.
Prior to setting up SMAN, Chun Teck was General Manager with Cityneon Event Management Division. His works included Singapore Science Festival 2013, Dinosaurs Live! Exhibition in Malaysia, Singapore Humanitarian Awards, booths at CommunicAsia and SmartKids Asia, Learning Fest, Comex, SITEX, PC Show and SMART Expo.
