SFFxSWITCH 2019

 “Enhancing the overall event experience for
more than 60,000 attendees”

Introduction

About the event: 

SFF x SWITCH was a first-of-its-kind collaboration between Singapore FinTech Festival (SFF) and the Singapore Week of Innovation and Technology (SWITCH), consisting of a week of events and featuring various sideline activities centred around innovation in FinTech and deep technology. 

SFF x SWITCH featured various innovative technologies across five key sectors – FinTech, Urban Solutions and Sustainability, Health and Biomedical Sciences, Advanced Manufacturing and Engineering, and Digital Services – to prime business transformation. This integration served as an inspirational cross-industry platform for greater exchange and learning, deepening of technology capabilities, synergistic application of resources, and partnership development for commercialisation.

The inaugural event attracted more than 60,000 participants from 140 countries. The event also saw a record 569 speakers, close to 1,000 exhibitors and 41 international pavilions.

About the key organiser: 

The SingEx Group comprises four closely linked companies that collectively provide a comprehensive range of integrated solutions for venue management and consultancy, exhibition and conference concept development and organising services; and international trade event related ventures. The companies under the group are subsidiaries of SingEx Holdings which is wholly owned by Temasek Holdings, one of Singapore’s largest investment holding companies. 

Its events arm, SingEx Exhibitions, owns, develops and manages a series of new-to-market trade exhibitions and conferences in Singapore and key emerging markets. The events span across various industries including urban solutions, logistics, information technology, healthcare and commodities. 

Among the more than 20 new-to-market events produced are the Industrial Transformation ASIA-PACIFIC 2019 – A HANNOVER MESSE event, the Asian leg of the world’s leading trade show for industrial technology, Singapore FinTech Festival, the world’s largest of its kind; and CaREhab, a unique medical event that goes beyond the boundaries of just a medical consumables and equipment show to unite professionals in neurorehabilitation, geriatrics, paediatric rehabilitation, pain management, community rehabilitation, sports therapy, ground-breaking technology, home care and more. 

SingEx Venues specialises in the management of Meetings, Incentives, Conventions and Exhibitions (MICE) facilities and has been managing the Singapore EXPO Convention and Exhibition Centre since 1999, and its convention wing, MAX Atria, since 2012. The venues host more than 600 events and attract over six million visitors annually.

Goals

The GSI team together with our client the SingEx Group was working on meeting the following goals:

  • Provide flawless online and onsite solutions for a prominent large-scale event,
  • Track and analyse attendees during the event to improve the attendee experience
  • Empower exhibitors to maximise event ROI and generate more leads

Solutions

    • Seamless Registration. 

Our team set up an improved onsite solution for SFFxSWITCH 2019 to provide seamless registration for attendees. 

With the help of our new products we: 

      • managed onsite operations for a multi-day event more efficiently,
      • enhanced the attendees’ experience,
      • gathered useful insights from physical experience for future events.
    • Frictionless Check-in

To speed up the check-in process and make it smooth, we came up with an optimised onsite deployment plan. We set up more than 130 fully automated check-in kiosks, as well as assisted self check-ins, which resulted in a frictionless check-in process and reduced the waiting time for the attendees. The approach proved itself to be an efficient onsite check-in process for a large-scale event. 

    • Real-time Dashboard

Helping organisers to keep track of onsite registration status at a large-scale event, we provided an onsite reporting & analytics tool to capture important event insights. The real-time dashboard displayed a visualised representation of delegate and attendee data.

    • Lead Generation apps for Exhibitors

At the SFFxSWITCH 2019 event, we launched a suite of new lead generation apps for exhibitors to empower them to drive exhibition ROI. More than 165 exhibitors experienced our two-way business lead generation solutions: Leads Scan App and Showcase App. The apps helped to maximise event results by scanning visitors at the booths and capturing the details of visitors who scanned digital brochures.

  • Doing away with paper brochures

Moving towards sustainability with the SFFxSWITCH organisers, we encouraged exhibitors to use our eco-friendly solution – Showcase App. On top of being a lead generation tool, this app eliminates the need for printed brochures and displays rich content directly to the attendee’s mobile phone screen.

This app helped attendees to see what environmental
difference they make once they scanned digital brochures

“It was a pleasure working with the GlobalSign.in team for the fourth consecutive year. Thanks to their constant support, we’ve been able to manage 60,000 attendee registrations over the span of three days smoothly. We had the opportunity to be an early adopter of their new suite of solutions to enhance the overall attendee experience. Our commitment to sustainability through the use of MYXP – a digital content curation platform is evident at the event.”

Tim Wee

Deputy Director, Technology Operations, Digital and Technology Office, SingEx Holdings

Numbers:

  • 60 000 attendees
  • 140 countries from around the world
  • 130+ check-in kiosks
  • 8 seconds per check-in
  • 45% of the attendees checked in on Day 1. 
  • 165+ exhibitors maximised event ROI through using our lead generation apps

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