Integrated End-to-End Event Solution for Board of Investment (Mauritius)


The Board of Investment (BOI) is the national investment promotion agency of the Government of Mauritius. It is the first point of contact for investors exploring business opportunities in Mauritius and the region, and Africa is one region where BOI is working closely to accompany investors looking at opportunities in Africa.

BOI was previously using an internal system for their events but realized that it does not fulfill their end-to-end event management requirements and started an evaluation of EMS vendors out there in the market.

Addressing Past Event Challenges

With a focus on quality, BOI (which is ISO 9001:2008 certified), the IT team at BOI wanted to address the event challenges faced in their past events:

  1. Ease of registration for participants
  2. Ease of data reporting for RSVP
  3. Delivery of participants badges

Azagen, the IT Manager for BOI, who also drives their internal IT strategies and systems, started to evaluate a few other platforms, among them Cvent, EventBrite and GEVME. The ability to handle an integrated end-to-end event solution was key for him in his selection criteria, while offering users a simple learning curve.

GEVME was ultimately chosen as it offered the BOI team an integrated end-to-end event solution without the steep learning curve associated with other platforms.

Using Smart Audience Segmentation for Real-time reporting

The team at BOI had specific reporting requirements, and needed a quick turn-around time for reporting of the registration numbers on a daily basis. Using GEVME Smart List functionality, they pre-created approved registration list on a daily basis, so that the reporting officer can easily retrieve real-time reports for reporting back to Senior Management.

Audience Experience – RSVP with One-Click

As the conference is an RSVP event where the guest list is pre-defined, GEVME offered BOI an easy-to-use drag and drop email campaign builder, where with one-click, invitees can easily respond to the invite where the response is centrally captured onto the cloud-based platform. The emails sent are also personalized at both content and subject level.

BOI has enjoyed the experience and benefits provided by GEVME and has extended the subscription of GEVME until 2016.

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