Enhancing Onsite Experiences of Attendees

Once you’ve gotten attendees to come to your event, you want to wow them. You want them to remember the event experience and come back for more. Daniel Tjan, Account Director of GlobalSign.in Pte Ltd laid out his W.E.D (Welcome. Engage. Delight.) framework to enhance the onsite experiences of attendees. The events industry being a highly competitive one requires event organisers to stand out. The basic outline to do so would be to:

Welcome Attendees

  • Have fast check-ins
  • Print onsite
  • Pay onsite
  • Know your attendees

Engage Attendees

  • Use event apps
  • Have live Q&A and polling
  • Networking
  • Location-aware notifications
  • Gamification
  • Social Walls
Delight Attendees
  • Interactive touchpoints
  • Reward
  • Do something crazy (e.g having surprise mini concerts)

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