INTERNATIONAL BUSINESS FELLOWSHIP: Executive Programme - Leverage E-Commerce and Information and Communication Technologies for Global Success 29 March 2014 - 5 April 2014 • Shanghai – Hangzhou

29 Mar - 5 Apr, 2014 (GMT+8) Shanghai & Hangzhou China
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This iBF Executive Programme aims to improve your company’s competitive edge and growth through E-Commerce and Information & Communication Technologies. This programme is jointly organised by IE Singapore and the Singapore Chinese Chamber of Commerce & Industry.

Through classroom sessions and on-site visits, participants will uncover opportunities of  Shanghai’s Free Trade Zone and China’s E-commerce industry. Learn how to maximise your sales revenue through various internet platforms and acquire knowledge on e-marketing strategies from the experts.

This programme can only accept a maximum of 30 participants.

Programme objectives


At the end of the programme, participants will be able to:

  •  Understand the impact of Shanghai’s Free Trade Zone on China and Asia Pacific
  • Determine macro-level economic conditions, internet and broadband adoption trends and consumer attitudes

  • Visit China’s top e-commerce platform TAOBAO, to understand how B2C can help to grow your business

  • Build up networks with relevant government authorities and fellow industry players

Programme Highlights

  • Certificate of Attendance awarded by Shanghai Jiao Tong University
  • Lessons & Case Studies on:

- The impact of Shanghai’s Free Trade Zone on China and the Asia Pacific 

- Business opportunities brought forth by E-Commerce and Information & Communication Technologies -   

- Online shopping – customer psychology and behavioral analysis

- E-commerce and offline marketing models to generate and maximise the big data

- Growth of SMEs through relationship management in China

- Cross-Cultural Management and Leadership Development

  • Site visits

- China (Shanghai) Pilot Free Trade Zone
- A Li Baba Group/Taobao Marketplace
- Hangzhou Wahaha Group 

Who should attend

Senior executives who would like to find out how E-commerce and ICT can help in their marketing outreach, consultants as well as government officials.

If you are interested to attend the iBF Executive Programme to Shanghai - Hangzhou, please submit your registration by Wednesday,  19 March 2014.

Click here for more information and to register.

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INTERNATIONAL BUSINESS FELLOWSHIP: Executive Programme - Leverage E-Commerce and Information and Communication Technologies for Global Success 29 March 2014 - 5 April 2014 • Shanghai – Hangzhou

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