iAdvisory Workshop: Digital & Social Media Marketing in Overseas Markets

Learn from experts on how to use social media and digital marketing to research about overseas customers and deploy tactical marketing plans. The workshop will share practical tips, case studies and best practices in using Facebook and other digital tools in managing your overseas marketing strategy. 

You will also have a chance to seek experts’ professional advice via advisory clinics on one-to-one basis on your specific social media marketing plans. Please note that seats are limited and pre-registration will be on a first-come-first served basis.

Programme

Time	Agenda
8:30am	Registration
9.00am - 9:10am	Introduction by IE Singapore
9:10 – 9:40am	Understanding Digital Marketing for internationalisation Mr Eu Gene Ang, Lead Trainer, Asia, Econsultancy/ClickAcademy Asia
9:40 – 10:10am	Trends and Insights on Social Media Marketing in the Region Mr Derick Ng, CEO & Founder, Clickr Media
10:10 – 10:30am	Networking tea break
10:30 – 11:00am	Developing an effective Social Media Marketing Campaign for internationalisation Mr Ashwin Seshadri, Southeast Asia Account Manager, Facebook
11:15am – 1:15pm	One-to-One Advisory Clinics (Complimentary)
1.15pm	End of program

Details of one-to-one Advisory

• Complimentary 15-min slot per company to speak to each expert
• Pre-event registration required and is on a first come first served basis 
• Experts:
  • Facebook -  #1 social media platform offering marketing solutions for SMEs in global markets.
  • ClickAcademy Asia - A leading practitioners’ digital marketing academy specializing in digital marketing training covering all spectrum of the new media marketing.
  • iRiver Asia - A communications services group with regional presence, specializing in digital content and marketing services.