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For Export Strategy Workshop Run 3 in 6TH - 8TH Nov2013 AND 12TH-13TH Nov (5 DAYS), kindly register your interest with Ms Joanne at joanne_archana_bala@iesingapore.gov.sg or call 6433 4566.
Limited to 20 seats only, register now!
Workshop Details
Dates: 22- 24 Oct , 29-30 Oct (5-day Workshop)
Time: 9am to 5pm
Venue: IE Singapore, 230 Victoria Street, Bugis Junction Office Towers, Level 10
Fee: $1,300 (includes light refreshment and GST) *PIC scheme is applicable
Dates | Modules |
22 Oct | Strategy development for a sustainable export business |
23 Oct | International branding for exports |
24 Oct | Effective presentation to overseas buyers |
29 Oct | Channel and partner selection for internationalisation |
30 Oct | Negotiation skills for cross-border agreements |
In addition, get the exclusive opportunity to get up close and interact with Mr Leong Sin Kuen, General Manager of Leung Kai Fook Medical Co Pte Ltd, a pharmaceutical manufacturer founded in 1928. In this dialogue session, Mr Leong will share the successful story of how the company’s "Axe Brand" products are exported globally to many regions and countries in the world with manufacturing facilities in 5 nations.
IE Singapore will also be providing exclusive informative sessions on Free Trade Agreements (FTA) by IE’s FTA unit and also step by step guide on how to make use of information databases for your market research by reputable databases that are made complimentary at IE’s Advisory Centre.
Join in this Workshop with filled with value adding information and knowledge necessary to help you prepare your business for the world!
The Export Strategy Workshop is one of the tools under IE Singapore's Market Readiness Assistance (MRA). MRA is for companies new to internationalisation, designed to help you learn about different markets and equip you with the basic know-how when venturing overseas. Covering three key areas of information, learning and financial assistance. MRA will grow and enhance your competitiveness.
Module Details
Strategy development for a sustainable export business
Develop an unique blueprint to guide your export business by first understanding your company’s internal capability and competitive analysis of the industry. Learn how to make use of a systematic market research process to understand the market emerging trends, demographics, and consumers’ consumption pattern in your targeted market.
International branding for exports
Learn international marketing strategies like market segmentation, positioning and targeting, factoring in considerations such as cultural and language differences. Through various case studies, learn how international and local companies brand themselves in the international market and how brands differ from market to market while maintaining some form of consistency internationally.
Channel and partner selection for internationalisation
Learn about the various modes of market entry which include distributorship, agent, joint venture or subsidiary. Develop selection and evaluation criteria to determine the best channel for your exports and the ideal partner for collaboration. At the same time, it is also important to gain a good management of your channel and partner through proper incentives and retention strategy.
Effective presentation to overseas buyers
Learn what makes a good presentation and marketing when presenting to potential overseas buyers. Hear about the common pitfalls made by companies during overseas presentation and learn how to avoid them.
Negotiation skills for cross-border agreements
Understand the necessary preparation required prior to a negotiation, including the definition of bottom line and terms and conditions. Learn to read your buyers’ behaviours and use effective negotiation styles to close the cross-border deal.
About the trainers
Dr Wilson Chew
Founding partner, StrategiCom
Dr Chew is one of the founding partners of StrategiCom, a global B-to-B brand strategy consulting firm, and a business strategist. He possesses more than 10 years’ experience in corporate and brand strategy formulation and has published books on corporate training.
Dr Chew has made many research contributions, namely corporate branding, brand building with trademarks, internal branding and its influence on productivity, and buying behaviours of top global companies.
Mr Andrew Chow
Practitioner
Andrew is a social media and public relations strategist who has spoken at numerous conferences to business leaders of Asia. His forte is in forging strategic alliance, marketing and exhibition organisation. Andrew was also the business coach on Effective Media Management for 938 Live- Positive Business Minute.
Andrew’s dynamic presentation style and thought leadership make him a frequently sought after keynote speaker. He is known to be engaging, interactive, thought-provoking and persuasive in his delivery of talks and facilitation sessions. He has inspired many business leaders to adopt his approach towards effective presentation.
Mr James Ang
Practitioner
James is an experienced business professional who is well travelled throughout the Asia Pacific markets with more than 20 years of experience spanning across consumers and industrial products with various MNCs in exports, marketing and sales management. He has conducted products and sales training for staff and the various channel members in the respective regional markets.
James is also a qualified trainer by WDA with the WSQ Advanced Certificate in Training and Assessment.
Mr Jonathan Lee
Practitioner
Jonathan is an experienced consultant and trainer with vast experience in Philippines, China, Korea and Japan. He possesses strong understanding of cross culture global business environment and is able to share the real life examples of how he has successfully helped companies maneuver through the different complex culture across the globe.
Jonathan is a certified WDA Workplace Skills Qualifications trainer, with a Specialist Diploma in Adult Learning and Teaching organized by the Republic Polytechnic endorsed by the Council of Private Education.
