Hey

This week's exciting event updates. 

In this edition:

• AI in events isn't saving the day ❌ – But that's about to change. A 'smarter way to plan events' drops next week.

• UK raises the bar with new green events code 🇬🇧🌱  – Zero fossil fuels by 2030. 

AI In Events 🤖

Why Event AI Still Feels Broken

The events industry is facing a talent crunch. Nearly 9 in 10 professionals say staffing shortages have directly impacted their events. Crew, technicians, and specialists are in short supply, leaving planners stretched thin.

Senior event pros, the people who should be designing experiences and building partnerships, are stuck patching tech gaps, triple-checking logistics, and doing repetitive admin work. AI was supposed to help, but for many teams, the promised relief hasn’t arrived.

Today’s event tech often reshuffles tasks instead of removing them. Content still needs heavy editing, setups feel manual, and data remains trapped in spreadsheets. The result? Strategy and creative work gets sidelined, and the operational grind dominates.

Some AI applications are starting to show promise: real-time insights, smarter personalization, and forecasting that actually reduces mental load. The key is tools that amplify human decisions and solve workflow problems, not just generate generic content.

The next shift is coming. Soon, event planners may finally reclaim their focus and work at the level their expertise deserves. Stay tuned, we’ll be sharing a first look next week.

Industry Watch 🧐

UK Doubles Down On Greener Events

The UK’s Green Events Code of Practice has been revamped with stricter, clearer standards – and this is going to change how events get planned and delivered. The new targets? A 50% emissions cut by 2030 and zero onsite fossil fuel use at live events.

With 20+ cities adopting the code in 2025, organisers will need to:

Rethink power sourcing – diesel generators are out, electric and green hydrogen are in.

Design with efficiency – venues and suppliers will be expected to hit measurable sustainability benchmarks, not just recycle backstage.

Prove compliance – clients, funders, and local authorities will increasingly ask for alignment with GECoP before signing off.

For the industry, this means sustainability reporting is about to move from “optional PDF in the back” to a competitive edge. Those who can show clear, verifiable practices will win bids faster and gain trust with brands under pressure to hit their own ESG goals.

Expect the unexpected, but not at your event.

Gevme turns “What if?” into “What’s next?”

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See you next week,

Team Gevme

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