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The events you run are making a difference. Can you prove it?
You already know your events matter. They connect the right people, spark collaborations, shift thinking, and leave communities stronger than they were before. But when it's time to report back, you're stuck with attendance figures and hotel bookings. The story you need to tell, the one about real outcomes, stays invisible.
It's not that impact doesn't exist. It's that we haven't had the right tools to capture it.
What if you could show the change your events actually create?
That's what impact measurement makes possible – actual evidence of what happened because your event took place.
We're hosting a webinar that cuts through the noise and shows you how this works in practice.
🎤 Unlocking Event Impact Measurement with AI
📆 Wednesday, 29 October 2025 | 6 pm SGT
What we'll cover:
- Why associations need evidence to demonstrate member value and mission alignment
- How destinations can use impact data to show legacy and secure investment
- The difference between manual, fragmented measurement and AI-powered insights
- Practical steps you can start using immediately
- A live look at how early adopters are approaching this work
You'll hear from the people leading this shift:
- Genevieve Leclerc, Co-Founder & CEO of #MEET4IMPACT, a pioneer who's spent 25+ years helping the industry move from transactional thinking to purpose-driven impact.
- Vamshi Velmajala, Managing Director at Snapsight, an AI and data leader transforming scattered event data into clear, actionable intelligence
If you run events for associations, destinations, venues, or you fund them and you're tired of pretending your impact data is airtight when it isn't, this is worth an hour.
By the end of the session, you'll understand how to move from anecdotal reporting to evidence-based storytelling. You'll see how AI simplifies the complexity and makes impact measurement accessible and not intimidating.
The way we measure events is changing. The question is whether you'll be part of shaping that change, or watching it happen from the sidelines.
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