Hey

SG to KL, here's what's happening in the events world:

• MBEW2025: At Booth 03, We're Talking AI that Actually Gets Used

• SG60 Conference: The Tension Between Talk and Action

• In the News: Why Corporate Talks Are Getting More Interactive (and Less Scripted)
  

On the Ground 🎪

Live from MBEW2025 🇲🇾

We’re in KL 🇲🇾 for Malaysia Business Events Week 2025, and things are off to a strong start. The team’s set up at Booth 03, chatting with event profs about how AI is being used right now (not someday) to plan, run, and wrap events. 

Snapsight is live across sessions, turning what’s said on stage into something your team can actually use after.

Also, if you're around, take a minute (well, two) for our AI Readiness Quiz.

This quick quiz gives you a score, a clear picture of where you’re at, and a 30-day action plan to move forward. Some people are finding out they’re way ahead. Others are getting the nudge they didn’t know they needed.

Everyone’s walking away with a custom roadmap, and yes, some pretty great stickers too. Swing by if you're around.

📍 Booth 03, MITEC, Kuala Lumpur 🇲🇾

SG60, As It Happened

Last week’s Global-City Singapore: SG60 and Beyond conference gave us a front-row seat to the real pressures facing Singapore businesses right now.

Snapsight captured what kept surfacing in the room:

• Many companies aren’t using FTAs effectively

• Automation’s picking up, but mostly among bigger players

• The push for green practices is coming from clients, not regulation

• Some sectors are moving fast on digital. Others are barely getting started

The tension between ambition and reality came through loud and clear. Strong work by IPS and SBF holding space for these conversations.

In the News 🗞️

Corporate Speaking Gets a Makeover as Keynotes Go Interactive

The days of sitting through hour-long presentations might be numbered.

New data from JLA Speakers shows interactive formats have jumped 800% since 2018, as companies ditch traditional keynotes for fireside chats, micro-sessions, and podcast-style conversations.

The shift reflects what many suspected: audiences want dialogue, not monologues. Where events once split 75% presentation to 25% Q&A, many now run closer to 50/50. Leadership speaker Blaire Palmer puts it simply: "If content is challenging, people want to talk about it with the speaker and colleagues."

Podcast culture is driving much of the change, with clients requesting that relaxed-but-professional interview style even from traditional speakers. Virtual formats remain popular despite the return to offices, and workshops have become the fastest-growing segment.

The motivation goes beyond engagement. As Palmer notes, there's little point inspiring an audience if nothing changes back at the office. Interactive formats seem better at translating ideas into action, which explains why they're likely to become the norm rather than the exception by 2025.

Expect the unexpected, but not at your event.

Gevme turns “What if?” into “What’s next?”

Have a suggestion? Hit reply and fill us in.

See you next week,

Team Gevme

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