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Hey
Your weekly event pulse:
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What the 2025 Event Tech Almanac says about sameness
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How POSB pulled off a secure, high-pressure registration setup without delays
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Why AI adoption still lags in events, and how some teams are getting it right
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Industry Spotlight: Skift Meetings' 2025 Event Tech Almanac |
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The Skift Meetings Event Tech Almanac 2025 offers a wide-angle view of today’s event tech landscape, and the findings are hard to ignore.
Almost every platform now offers the same foundational features - registration, session agendas, attendee listings, on-site check-in, and basic virtual tools. This parity is making it harder for teams to tell platforms apart. The feature race has reached a saturation point.
But the Almanac also reveals a deeper shift in buyer priorities. In 2023, 79% of vendors said feature requests were a top topic in sales conversations. This year, that dropped to 51%. Planners are now focusing on integration options, support response times, and the ability to tailor platforms to their workflows.
At Gevme, this shift reflects the direction we’ve already taken.
Rather than building a single monolithic tool, we’ve created a modular ecosystem of products. Each tool, whether it’s registration, Snapsight for session intelligence, or our on-site technology, can be used independently or together. This allows teams to choose what they need, without being locked into a single stack or forced to adopt tools they don’t use.
Importantly, this flexibility doesn’t come at the cost of performance. Our average response time during live events is under 10 minutes, and our products are designed to integrate easily with other platforms. Data ownership, localisation, and white-labeling are standard, not optional. And while AI is mentioned widely in the Almanac, often in a limited or experimental form, our approach is to embed AI meaningfully into workflows - supporting content, analytics, and multilingual engagement in ways that teams can actually use. New capabilities will be released soon.
In a crowded, increasingly homogenous category, we believe clarity, focus, and responsiveness will matter more than a long list of overlapping features.
If you’d like to see what that looks like in practice, reply to this email to speak with our team.
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Speak with our team 👉
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Gevme x POSB: The Setup Behind a 9,000-Attendee Run |
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The 2024 edition of POSB PAssion Run for Kids brought in 6,500 runners, 9,000 attendees, and $1 million raised for community programmes. Beneath the surface: five parallel registration flows, strict security requirements, and real-time redemptions across a high-traffic, three-day event.
Gevme delivered:
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Role-based registration journeys for parents, kids, sponsors, and volunteers
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Real-time onsite redemptions with UI updates deployed mid-event
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VAPT-compliant infrastructure with scoped access and audit-ready controls
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Live training, UAT iterations, and support that stayed in lockstep with the POSB team
"Gevme translated complex needs into a system that was clean, secure, and easy to run. Their support throughout made the difference."
- Kate Wong, DBS
Built in collaboration. Stress-tested on the ground. Designed to scale with full control.
Next up: custom dashboards, automated kit delivery, and a private deployment setup for full platform ownership.
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Read the full story 👉
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What’s Really Holding AI Back in Business Events? |
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AI isn’t short on promise. But for many event teams, turning that promise into action is still tough. The latest numbers show what’s standing in the way, and how the industry’s most forward-looking teams are working through it.
Top concerns:
Data security tops the list, followed by a lack of technical expertise, complex system integration, and the fear of losing the human touch. For smaller teams, resource limits and unclear benefits only add to the hesitation.
Despite this, the picture isn’t all uphill. Leaders are taking clear, practical steps:
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Building internal skills instead of waiting for external fixes
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Investing in infrastructure that fits into what’s already working
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Focusing on AI tools that enhance attendee experience without removing personal connection
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Putting proper data protections and ethical frameworks in place from day one
The takeaway is simple. Adoption isn’t a plug-and-play situation. It takes intention, alignment, and the willingness to build the right foundation before scaling up.
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