Hey

Your weekly event rundown and insights:

• 📤 Simple tip to boost your event emails

• 🧠 Field marketing playbook and event registration tips

• 🤯 SXSW’s 2012 controversial Wi-Fi hotspot experiment

• 🎪 What went down at The Business of Events and The Meetings Show APAC

This Week's Event Tip

50%+ of event emails are opened on mobile, yet many still:

🔹 Have tiny fonts
🔹 Use long paragraphs
🔹 Bury the CTA

Before sending, test your email on your phone. If it’s hard to read, it’s hard to convert.

That's A Wrap

We were at The Business of Events and The Meetings Show APAC last week — here’s the quick recap.

The Business of Events 2025

Keerat led hands-on sessions at Spark Lab on “Unlocking AI–Human Synergy.”

Attendees built real AI agents and learnt how to use them for planning, content, and operations.

Top moments:

📸 A robot stealing the show at lunch
📸 Keerat breaking down practical AI use for events
📸 A packed room full of ideas and energy

The Meetings Show APAC 2025

Gevme supported the show as the official audience engagement partner.

Snapsight ran live across all stages — capturing real-time insights, summaries, and multilingual takeaways.

Highlights:

📸 Real-time takeaways, no waiting
📸 Great convos at our Booth H46 

📸 Jon Easton on how AI transforms event content

Next up: IMEX Frankfurt (May 20-22), AT x Enterprise (May 27-29)

Fresh Finds

What’s Changing in Event Registrations

Julius Solaris has put together a useful framework on how event teams are adjusting their strategies as old tactics lose steam. It’s a practical look at what’s working right now to keep registrations steady and events on track.

The post includes a clear, visual breakdown — worth a look while it’s still up.

A Practical Field Marketing Playbook for Events

Emily Dilbeck shares a clear, step-by-step approach to field marketing that starts weeks before the event and continues well after.

It’s built around small, focused actions — targeted outreach, memorable moments, and timely follow-ups — that don’t require a big booth or big brand to work.

It’s a useful resource for teams looking to be more intentional with their event presence.

Event Tech Trivia

Homeless Hotspots at SXSW 2012

At SXSW 2012, BBH Labs launched the "Homeless Hotspots" initiative, giving 13 homeless individuals MiFi devices to provide Wi-Fi access to festival-goers. Wearing T-shirts that read “I am a 4G hotspot,” they exchanged internet access for donations.

The controversial campaign, intended to offer income and visibility, sparked backlash over ethical concerns.

Expect the unexpected, but not at your event.

Gevme turns “What if?” into “What’s next?”

Have a suggestion? Hit reply and fill us in.

See you next week,

Team Gevme

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