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In-person events are back with a new vision.
Industry experts believe that the connection between stakeholders at business events will extend beyond face-to-face interactions. Data from virtual and hybrid events will help planners decide how to support the industry’s increasingly sophisticated demands and needs.
Digital connectivity at in-person events will have a major role to play. While attendees are yearning to go back to face-to-face, their experiences can be enhanced by providing digital solutions that make them comfortable as they step out of their comfort zone. In this piece, Ashley Fell shares what to expect as expect with the shift in business events.