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Hi ,

Pulling off an event takes weeks – and sometimes months of preparation. Getting confirmation from guests, sending invitations, preparing scripts, and structuring the event content is not a one-day task. And when finally it’s the day of the event, you notice that the attendance rate is nowhere close to what you expected.

This can happen if you missed out on one of the most important tasks of your planning — event marketing. At a time when your audience is constantly coming across hundreds of ads asking them to sign up for an event, you have to reflect upon how you can grab their attention and convince them to land on your registration page and hit the ‘register’ button.

In our latest editorial piece, we have enlisted some event marketing strategies that you can use to personalise and publish compelling event marketing content for your audience. Observing data from your past events, creating a compelling landing page and creating unique hashtags are some ways to get started. Read on to find out more.

Around the web

IMEX Frankfurt, the annual meeting and incentive travel exhibition event, is back after two years. Attendees are excited to be back, but it’s the quality of meetings at the show, and ultimately the business results that will determine the return on investment for the exhibitors.

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Relying on event data can change the way personalised experiences are created. In this piece, Barbara Palmer, deputy editor of Convene, shares how Megan Finnell, found an alternative way of designing better attendee experiences — one that relies on data rather than assumptions.

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From Gevme

Incorporating music-infused activities can boost engagement at virtual events and even encourage more attendees to stay hooked to the event until the end. In this blog, we delve deeper into the role of music-infused activities to prevent virtual event fatigue.

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How do you ensure that your attendees have the best experience when watching your event on-demand? In Episode 1 of Event Exchange, we chat with Humphrey Chen, CEO of CLIPr, to know all about turning event recordings into digestible content.
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