Around the web
IMEX Frankfurt, the annual meeting and incentive travel exhibition event, is back after two years. Attendees are
excited to be back, but it’s the quality of meetings at the show, and ultimately the business results that will determine the return on investment for the exhibitors.
Relying on event data can change the way personalised experiences are created. In this piece, Barbara Palmer, deputy editor of Convene, shares how Megan Finnell, found an alternative way of designing better attendee experiences — one that relies on data rather than assumptions.