Switching to virtual events was not a choice, but a requisite for event planners during the pandemic. Not only did these uncertain times lead to the rise of event technology platforms, but also changed how events were promoted and attended.
Of the many benefits offered by virtual events, one of the most significant ones continues to be the flexibility it offers to both event organisers and their audiences. Engaging with event attendees became possible even before and after an event
through social media channels, emails and much more.
But in 2022, circumstances are different. In-person events are making a comeback while virtual events still remain prevalent. So will events return to physical venues or continue to be held online? How will a digital-first strategy impact events of tomorrow?
Find the answer to this and much more in our latest editorial piece based on the fourth episode of Event Exchange. We also
talk about how a digital-first event strategy can be adopted and its scope in 2022 and beyond.
Denzil Rankine, Executive Chairman of AMR International and thought leader in the global events and exhibitions industry, shares his experience of writing Reinventing Live – The Always on Future of Events and the release of Exhibitions 3.0 – a whitepaper to help organizers adapt and succeed in these new market conditions.
As people finally step out to attend events in person, Kimberly Hardcastle-Geddes, President and Chief Marketing Strategist of mdg, shares ten important tips on what to keep in mind and what to ignore as in-person events return. Read on PCMA
We are hiring! Join us if you want to become a part of a vibrant and fast-moving technology company that's on a mission to disrupt the events industry with its innovative and cutting-edge ways of organizing digital and hybrid events. Click here to see all openings ⟶
Until next week,
For more insights into the digital and hybrid events industry please stay tuned for our next edition, same time next week.