Event planners face challenges when it comes to monetising virtual events.
The pricing strategies used for physical events are not applicable for the virtual format. While it’s slowly changing, people are not used to paying for virtual events and sponsors don’t always see the value in participating in such events.
To successfully monetise virtual events, event planners must adopt a radically different approach. It requires demonstrating the unique advantages of this format to attendees and sponsors.
Event planners must explore new avenues such as
new pricing models for tickets (including subscriptions) and creative sponsorship offerings. Read on to learn more.
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Featured
Monetising Virtual Events: From Ticketing to Sponsorship
Watch Episode 04 of Next-Generation Virtual Events on how to monetise your virtual event. You’ll get to hear from Sara Lieber, Event Marketing Manager at Drift and Dimash Kunayev, CEO & Founder of Engamio.
In this episode we cover:
Different pricing models to maximise the ROI of virtual events
Ways of providing additional value to sponsors and exhibitors
Exploring sponsored gamification as a new revenue stream
Using virtual event analytics to measure ROI of virtual events
Alternatively, you can read our summary of this episode on our blog or watch a snippet that we posted on LinkedIn.
Publishers use subscriber-only events to sweeten subscription pitches As some publishers refrain from returning to in-person events just yet, they are employing their virtual events to aid another direct revenue source: subscriptions. Do you subscribe to publications because of the access to their events?
In many ways, events in a pre-pandemic world focused on the principle of "the bigger, the better.” As the growing trend towards micro-events shows, however, sometimes less is more. Learn from when micro-events are the best choice, and how to get them right in this piece by EventMB. Read on EventMB⟶
We are hiring! Join us if you want to become a part of a vibrant and fast-moving technology company that's on a mission to disrupt the events industry with its innovative and cutting-edge ways of organizing digital and hybrid events. Click here to see all openings ⟶
Until next week,
For more insights into the digital and hybrid events industry please stay tuned for our next edition, same time next week.
