Before the pandemic, many businesses had to rent out physical space for conventions and meetings. This need was served by venues with their range of spaces that could cater for different event types.
When events moved online, these venues had to innovate in order to adapt. There was an opportunity to cater for differentiated and premium virtual experiences that went beyond the simple event hosted on Zoom.
That’s what the iconic Marina Bay Sands in Singapore did by launching the Virtual Meeting Place in partnership with GEVME. Using Marina Bay Sands’ iconic architecture as the visual interface, it enables event planners to create an integrated, omni-channel meeting experience for both physical and virtual audiences.
Ong Wee Min, the Vice President of Conventions & Exhibitions at Marina Bay Sands, will be telling us the story behind this innovation during the finale of our Virtual Experience Makers series.
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Featured
REGISTER: A Celebration of Creativity
For the finale of our ‘Virtual Experience Makers’ series, we will be catching up with the artists who inspired us with their creativity and providing you with insights to get creative with your events in 2022. Join us for a celebration of creativity!.
4 Reasons Why Virtual Events Will Increase in 2022 Even with the return of in-person events, virtual events are here to stay. Companies are finding virtual events more enjoyable and convenient than ever. Do you agree with this?.
The first episode of BizBash’s new Event Masters docuseries is out and features an interview with Jitter Garcia, senior director of event marketing at Univision. Have you watched it already? Watch it on BizBash ⟶
We are hiring! Join us if you want to become a part of a vibrant and fast-moving technology company that's on a mission to disrupt the events industry with its innovative and cutting-edge ways of organizing digital and hybrid events. Click here to see all openings ⟶
Until next week,
For more insights into the digital and hybrid events industry please stay tuned for our next edition, same time next week.
