We have been paying close attention to the new business models enabled by virtual events. Something that stood out to us has been the attempts at building a subscription model for events.

Rather than doing one big event for maximum exposure, some brands are now choosing to run a series of smaller scale virtual events instead. It’s a great way for them to stay top of mind and build a community. And this is made possible with the lower cost and the broader reach of virtual events.

We recently featured one such organisation that has been running a series of events this year to bring the travel community together at a time when it was most needed. It’s an inspiring story and a model that we expect to see more brands emulating. Read on find out more.

If you are interested in learning more about how to earn from new business models for events, you can download our free guide on digital transformation.

Watch the story of how WiT - an events and media platform that sits at the junction of travel, technology and Asia - partnered with GEVME to bring the travel community together virtually. From organising the world’s first travel hybrid event to creating a travel roadshow around Singapore. WiT was also the first industry event to use Marina Bay Sands’ newly launched virtual venue developed in partnership with GEVME.