We ran a poll recently asking people how much they would be willing to pay for a virtual event as compared to a physical event.
The good news is that 80% of the respondents said that they would pay for a virtual event. However, a majority of them said that they would pay less for a virtual event than for a physical event.
Event professionals might have mixed feelings about these results. But, we believe that most virtual events until now haven’t really maximised their revenue potential. There are new avenues to explore when it comes to the
monetisation of virtual events. From flexible pricing models for tickets to creative sponsorship offerings. That’s what we’ll be covering during the virtual event we’re hosting next week. Read on to learn more.
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Featured
Monetising Virtual Events: From Ticketing to Sponsorship
Join us for Episode 04 of Next-Generation Virtual Events on the topic of monetisation. You'll get to hear from industry experts and ask them your most pressing questions.
What we'll be covering:
Different pricing models to maximise the ROI of virtual events
Ways of providing additional value to sponsors and exhibitors
Exploring sponsored gamification as a new revenue stream
Using virtual event analytics to measure ROI of virtual events
Biggest Takeaways for Event Professionals from the Hybrid Skift Global Forum
The 2021 Skift Global Forum aimed at travel executives was for the first time held in a hybrid event format. It took place at the iconic TWA Hotel at New
York’s JFK airport with a small exclusive audience. The broader online audience could access a high-quality stream of all sessions. And video feeds of speakers who could not join in person were shown on large screens to the in-person audience. Is this the future of events? Read more on
EventMB⟶
How a Bet on Virtual Events Is Paying Off for
TechCrunch
The publisher is on track to record its best year of revenue in company history, an achievement in which its lucrative events business played a sizable role. TechCrunch Disrupt, its flagship event—featuring discussions with speakers in technology, media, government and venture capital—grew its sponsorship revenue by 58% and drew 42% more sponsors compared to the year prior. In total, more than 10,000 virtual attendees tuned in to the conference. Read more on Adweek⟶
We are hiring! Join us if you want to become a part of a vibrant and fast-moving technology company that's on a mission to disrupt the events industry with its innovative and cutting-edge ways of organizing digital and hybrid events. Click here to see all openings ⟶
Until next week,
For more insights into the digital and hybrid events industry please stay tuned for our next edition, same time next week.
