Hi , The biggest mistake many event agencies and professionals make is that they think all they have to do is host a good-looking virtual event, and their audience will turn up. However, all the sophisticated virtual event platforms in the world won't ensure success if the content and the 'look and feel' don't resonate.
The first step in defining the goal for a virtual event is to look at it from the attendees' perspective. What do they want to experience, and what do they want to take away from a gathering? How do they want to consume content?
These are difficult questions, but the answers are available if you
know where to look for them. A few weeks ago, we launched GEVME Studios - a platform to facilitate in-depth discussions and learnings among virtual event professionals.
This week we urge you to register for Episode 3 of Virtual Experience Makers; read on to know more. We also share with you global trends and highlights from the world of
events.
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Are you looking at creating great virtual events? Check out GEVME
We created the Virtual Experience Makers series to showcase creative folks who have experimented with new technologies and unique approaches to help translate their physical shows online. Episode 3 of our series brings to you a virtual circus!
Our host Ms Yeoh Siew Hoon, Founder of WiT will be interviewing Osman Khawaja and Dara Huot from Phare, the Cambodian Circus. Register by clicking on the button below and get to know more about their journey to virtual.
Clarins online launch is a sign of the brand’s modernity and its ambition to maintain close relationships with its customers. The shop includes several fun, bespoke spaces like the skin workshop, which teaches visitors everything there is to know about iconic Clarins application techniques; the virtual try-on feature for make-up; and the plant database. What do you think about trying make-up virtually? Read more on Clarins⟶
Why Some Companies Are Doubling Down on VR for Events
Virtual events have taken off during the pandemic, but did virtual reality (VR) miss out? Not necessarily — many companies are doubling down on their investments in VR and are betting on its continued growth in the future. What do you think about VR for your next event? Read more on EventMB⟶
We are hiring! Join us if you want to become a part of a vibrant and fast-moving technology company that's on a mission to disrupt the events industry with its innovative and cutting-edge ways of organizing digital and hybrid events. Click here to see all openings ⟶
Until next week,
For more insights into the digital and hybrid events industry please stay tuned for our next edition, same time next week.
