Do you know that 3 out of 4 marketers globally in 2016 prioritize an inbound marketing approach, according to a report by Hubspot?
The same Hubspot report also claimed that inbound marketing can save companies 61% per lead. That is understandable as you pay for advertising to get people’s attention in outbound marketing approaches, whereas you earn people’s interest through inbound marketing. Aside from being cheaper, inbound marketing is also sustainable. The content you have created on your blogs, social media, podcasts, etc. will remain effective for lead generation long after a marketing campaign has ended.