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Branding is an important aspect of any business. It is basically to create a name and an image of the business in consumers’ mind. When it comes to event organizing, event managers will find that branding plays a significant role to attract and retain attendees. Do you like an event with a forgettable name and that you can barely paint a picture of it in your mind? When I think back on past events I have attended, only a few of them gave me much to remember afterwards. Even fewer got me to think of them immediately when I want to find an event to attend or recommend one to my friends and colleagues.

Transformative, disruptive, revolutionary: as soon as a new technology hits the scene, there is a pressure within companies to get on board with it ASAP in order to be a part of the next big wave of change. From my experience, however, the relationship between technology and business – specifically the events industry – is a strange one, and deserves a more considered response.

We have all been there – you’ve done your job (excellently, I might add) for a good amount of time now and you’ve reached a level of competency that you yourself might not have envisaged a while back. There’s just one problem – you’re now experiencing burnout and you feel you need a break. In this article, let’s find out how, as event professionals, we can avoid that unfortunate familiar crushing sense of suffocation.

Sounds like a fairly routine event job to organize a party – prepare the venue, get the food & drinks, pick up the music and DJs, send out the invitations and start welcoming your guests. While it is indeed the same workflow that applies for your small private party, it is not easy and does require a good amount of horned skills to organize an epic party that will have people talking.