Event management is an integral part of event organisation. After you plan events, you also need to promote them. That’s where event marketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
Working in a corporate world is not only about communicating with clients and business partners over the telephone or the internet. A significant chunk of regular corporate life is taken by meetings and business events. According to some estimates, middle-rank managers spend over a third of their time at work holding or attending meetings, and for executives, this figure can approach 50%!
Selecting ticket prices wisely in order to cover the expenses you spent on the event organisation and derive the expected benefits can greatly increase event attendance. That is why you want to boost event attendance with the help of your ticket pricing policy. Every event planner should use the top clever deadline pricing tips to boost events.
Having the maximum impact on your event guests comes from a concise event introduction, when the audience is welcomed by a speaker. That is why the introduction of a guest speaker speech is something that event planners should also handle.
Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Therefore, first of all, it’s necessary to learn about the use of technology and to know how to interpret the results.
Event participants are always hoping to get more bang for their buck, and as event coordinators, we must ensure that they retain event learnings and also satisfy our attendees’ desires. One sure-fire approach to educating attendees is through various trainings: workshops, classes, gatherings, meetings, boards, and, obviously, general sessions. How can you guarantee learnings from an event while offering benefits to both the participants and your event technology brand? Let’s find out!
