Over 50% of event revenue comes from registrations, and this is why the prime focus of any event strategy is getting people through the door. From highly-segmented event campaigns to aggressive social media promotion, it’s all about selling tickets to the target audience.
If you’re in the event-planning industry, you probably know how rewarding corporate event organisation can be. It’s where you can let your imagination run wild. It’s where you can feel like a superhero saving countless employees from mundane office work. It’s where you perform your magic.
When it comes to the world of corporate events, there are countless trends and ideas constantly emerging that one needs to understand and implement in their own event, from event ideas to cutting-edge technologies. However, the one thing that can set your corporate seminar apart is how seamless the entire execution of the event is for the attendees. Going big for your seminar might sound like a great idea for your brand, but if your attendees don’t experience a hassle-free event, then all your planning and effort has been in vain, ultimately making your event an unsuccessful one.
Event organisation is synonymous with multitasking – and I challenge anyone to deny it. Even if you’re one of those people who can’t operate without checklists, you should still always be ready to change your event plan and take on hundreds of new challenges at the very last moment. The reason is that there are always things you just can’t control, from low conversion levels to poor engagement on social media.
An event is a puzzle, and if you don’t manage to craft a strong event invitation email, you can lose one of its fundamental pieces. This is especially true if you’re new to the world of event planning; it is a challenge to understand how people will respond to your invite.
If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.
With the meetings industry getting more sophisticated, the costs of event production are quickly increasing. From advanced check-in technology to high-tech VR/AR entertainment, there are numerous areas that require extensive investment. This means smart budgeting is crucial for you to master if you expect your upcoming event to rack up a lot of expenses. So how do you make it smart? While many event planners focus on cost cutting only, the key to success is using as many diverse revenue streams as possible, with sponsorships being one of them.
Every conference starts with an idea. Whether it’s increasing awareness about a niche-related issue or building a platform for new ideas, your goal will define the vision of your conference. However, before getting involved in the planning stage, an organiser first has to shape this vision, which includes place, time, and key themes.
