Why should you create a separate landing page for events? What are the main mistakes made by most organisers when creating pages? Discover the best event website tips to answer the most vital event planning questions like these.
Key reasons why an event website is necessary
So why should you create a website for your event? To begin with, there should be an event website. If not, it’s high time you upgrade your event. Integrating a networking platform into your event website and engaging your attendees before, during, and after the event are the key reasons to set up an effective landing page. To improve your reach, boost your event brand, and optimise ticket purchases, you also need an event website.
Situations where a website is unnecessary
Networking is one of the main reasons why people attend an event. Are you doing your best to facilitate this and enhance the event experience? If your event takes place for those participants who must be sure that you can guarantee organising meetings on social networks or on pages of other event platforms, a web page is a must anyway.
Why you don’t need a website for an event
Build your network
An event website is your starting point. To talk about the event, social networks and platform aggregators like GEVME are usually used. This is a good way to start building your network quickly.
Get away from “transactional thinking”
Transactional relationships are, by nature, optimised around getting the most you possibly can get from something. Get rid of this type of thinking, and focus on being useful instead.
Learn to shut up and listen
When we shut up and listen as leaders, we can learn a lot. Practice listening more to others, and you will begin to learn something about them and will be able to provide something useful and valuable for them.
Focus on sales-generating activities instead of ego-boosting ones
Increased conversion is always the most relevant topic. The focus, however, should shift from ego boosting to sales boosts via the event website and registration page. The decision of a potential participant depends on how informative and attractive website, and the registration page in particular is.
Remember that everyone is a prospect
A product line with wide functionality will help you realise your boldest event plans and define the prospects. And remember, you can make a wonderful website and sell tickets to an event via a variety of free online resources. Still, professional tools are recommended.
How much does it cost to create an event website?
To set up a website for an event, you must first allocate a budget. The price is the question. Some planners stick to do-it-yourself (DIY) website building. This is the most affordable way of building a business website. You can build it yourself with total costs as low as $0 and up to $300, depending on themes. If you need some solid professional website building services, you are welcome to do some research to discover more detailed pricing.
How much does it cost to maintain a website?
After creating a website for an event, the most interesting part begins because you have to spend money on maintaining and supporting your event website as well. It’s not enough to just launch a website and leave it as is.
Is it difficult to make an event website?
It is easy to create beautiful websites for events with the help of a website builder for event planners. When everything is set up, launched, and successfully supported, it’s easy to create one in minutes.
Call to action
The right “call to action” message in the right place on your website. It is the key to success of your event. A user should be able to purchase event tickets from every single place on your website without even scrolling the screen. Use professional support from GEVME to learn how to make a website for an event and succeed with organising events.
GEVME is often sought after by event planners because it is an all-in-one event creation platform with limitless attendees and registrations. It acts as an event management toolkit for multiple types of events and is a perfect website-building solution.
How to create an event website with GEVME’s website builder
Use a robust website constructor platform from GEVME with integrated event management and analytics software to create professional-looking event pages:
- Open the application to be able to build custom web pages for events without coding or design skills.
- Let it help you minimise operational costs.
- GEVME Website Builder was created to capture the feel and mood of your event and elevate it to a highly converted web page.
- This advanced website builder is also a helpful solution for building ticketing integrations, SEO optimisation, and more.
- Open the web page template gallery.
- Pick a ready-to-use template or create your own page with the help of drag and drop.
- Pick the desired design.
- Include any elements to showcase the event program, timeline, and check-in information in your design.
- Use agenda listing integration.
Deliver the online presence your events deserve without any design or coding skills!
Features you get
Nowadays, the creation of event websites and marketing events require the use of new tools to adapt to a fast-changing environment. The modern organiser should look for the following features:
- The ability to build a website
- The ability to write copy
- The ability to apply bright event website design following brand guidelines
- The ability to run and analyse paid campaigns, etc.
GEVME provides you with the features necessary for successful event management, from the creation of landing pages, emails, and design templates to post-event surveys and analysis of event results.
GEVME Website Builder
This is a cloud-based solution for your event marketing and management needs.
- Agenda listing
- User-oriented CMS
- Frictionless registration form integration
- GEVME Website Builder CDN
- 360 data protection system
- Seamless SEO integration
You can also embed widgets which help to boost ticket sales and event registrations:
Free demo is also available.
A special event website is not just a way to attract customers. Depending on the format of the event, online event marketing tools also help event planners make the right decisions. They make the events more memorable.
What your website should include
Let’s make an event page, register participants and accept payments. You can add text, images and video to the page.
Clearly visible information about your event (date, time, place)
Clearly visible information on your websites makes it clear and user friendly.
Event name and logo
The brand’s identity should be included in your page.
Easy sign-up and payment
Make sure your website is equipped with an easy sign up form and includes a variety of payment options.
User friendly event agenda
An agenda for the event can help you significantly in terms of planning and organizing. Find friendly event agenda feature to include into your website.
Announced speakers with short descriptions
A good speaker biography well aligned with the major event themes can maximize conference attendance.
Gallery: Video and photos from the previous event
Add any media you like. You’ll preview your embedded video or photo gallery directly on your dashboard.
Create your own event website and include the data about your sponsors and promoters, etc.
Social media icons
Social media buttons are an integral part of any web resource. Allow your users to share and find out more about your upcoming event. The event page is created and filled in exactly the same way as a personal profile or any other group. It is a convenient way to gain an audience due to the viral effect. For example, when people see that their friend is going to visit the event, they also subscribe.
include venue information nformation for guests: seating charts, accessibility information, directions, and parking details, how to get from the airport, where to stay during the event, etc.
Enter the contact’s information. Of course, do not forget to say who you are and where to find you and all the necessary details: sponsors or media center info, etc,
Building the event website today you should make sure:
Your website has a strong design
Your web event page should be visually appealing and contribute to the event theme & concept, etc.
You website is friendly to mobile users
Do not hide the necessary buttons from the users and provide them with a pleasant and eye catching design.
Read more on this topic here.
And it’s also very important, even if you make a landing on a template, – adapt it for mobile devices. More and more users are accessing the Internet from mobile phones, and there is nothing worse than peering into the tiny letters on the screens.
Event website design
A font that is ideal for the body text size of your landing page design is 18–22 pt. It contrasts well with more sophisticated headline fonts, such as Lobster, Roboto Condensed, and Open Sans Light. This is probably the most popular font to build a perfect event registration landing page.
The most important requirements for the event website landing design are its readability, technology, and efficiency. Mind that following trends in website design and font choice may seem counterintuitive and even annoying, but online users prefer unified, clear, concise, and easily identifiable designs.
Web development services versus GEVME’s event website builder
There are plenty of services to choose from that you can use to create a website for an event that will provide a flawless event registration process, bring complete satisfaction to your audience, and be a real pleasure to run. WordPress, Joomla, and Drupal free access services or other pre-paid professional solutions. However, nothing compares to GEVME due to its compatibility and reliability, as well as its other advantages.
Advantages for you
In any case, there are a few advantageous attributes that you will find on the GEVME event management platform based on your company’s needs:
The product should empower the event executive from start to finish yet be sufficiently adaptable to work in the same manner you do.
Our integrated apps will be associated with other key frameworks in order to limit the copying of information and reduce manual procedures, thus decreasing the human factor. These include announcing, funding, CRM, and sales computerisation applications.
It is especially important for midsize enterprises and bigger ventures for the product to be able to scale effectively, which will help with the size and recurrence of the events your group oversees.
“Expect the unexpected” is an event marketing motto. It is a cliché seemingly designed for event directors. Flights get dropped, queues are stuck, shipments get lost, and reservations get mixed up. These things happen! Indeed, the best backup is priceless and impossible without a devoted, responsive help group backing it (and you) up.
Versatility, including mobile devices, allows events to be remote. Your executive event programming should bolster your requirements wherever you and your participants are on any gadget, even miles away. Clearly, the functions of event marketing tools shouldn’t be limited to web versions.
Event website examples
You can always rely on our useful event website templates and design examples while looking for your own website design ideas. Most of the functionality may be provided free of charge or on a membership basis.
Tips & advice
While choosing an online event website builder, follow these tips to find a perfect solution that:
- Creates a beautiful website; stores, edits, and supports it; manages the ticketing and registration process; provides flawless check-ins; launches tests; records voting results; and more.
- Allows us to evaluate both the completeness of the juries (if any) and the necessary material for the entire event team.
- Generates reports on completely different criteria for events, components, milestones, etc.
- Provides opportunities for complete customisation of the working dashboard, printing flyers and badges, offsite-onsite check-in, and its speed and so on.
- Guarantees easy integration with mobile devices.
- Offers reasonable prices/free trial availability.
- Has great support.
- Has an easy and convenient way to choose a design, deploy it, etc.
For a better event website platform choice, look for more in our online cases section.
To sum up, your event website should include the following:
- A clear description of who you are
- A simple, sensible web address
- An easy-to-navigate site map
- Easy-to-find contact information
- Customer testimonials
- An obvious call to action
- The basics of SEO
- Fresh, high-quality content
No matter whether you seek free or prepaid event management software, always look for professional website builder software that satisfies your event management demands to the fullest. You can also use it to promote your event brand through the creation of emotional relationships between the attendees and companies.
You are welcome to leave your comments below!