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5 Reasons Why Event Management is Important in Tourism

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The term “event management” can puzzle some people who have never thought about its meaning and role in modern society. In fact, event management is a widespread activity, which aims at messaging and connecting people. The management of events can be initiated on both the local and global level. Wikipedia explains “event management” as management activities to create and organize festivals, conventions, meetings and other large-scale events. However, the area of events is much broader including dates, parties, sports events, meetings, concerts, charity events, conferences and many other types of people’s communication.

Tourism is not a part of event management. It’s a set of activities related to traveling and learning new places, food, traditions, experiences, and people, of course. Currently, the notion of tourism has no limits, because traditional tourism expunged its borders and plunged into learning the world. Now, tourism can be divided into various types of goals such as ordinary traveling, hiking, shopping tourism, sightseeing, spa tourism, food traveling, extreme tourism and many other options. Although event management and tourism are different notions, it should be mentioned that they are closely aligned with each other. Actually, regardless of the type of tourism you choose, event management will accompany it within the entire period of activity.

The Place of Event Management in the Tourism

Events act as important motivators for tourism. Every year numerous tourists are attracted by various kinds of events throughout a huge variety of destinations around the globe. In short, the development of tourism in a particular destination is directly concerned with the development of event management. For example, nobody will be interested in visiting a distant island or city, unless some appealing tourism events are arranged at this place. If you look at the destinations that gained popularity in recent times, you’ll find out that the flow of tourists to this place began after the successful event management. Therefore, it’s the trigger to attract visitors and travelers to a particular destination.

Some destinations are visited by tourists only for a special event, for example, to organize a meditation retreat. This relates to annual concerts and festivals when thousands of people head off to a social event like pilgrims. All of you know about Film Festival in Cannes or Bestival in the UK. Every year such social events are the main attraction for tourists.

Why Event Management is Important in Tourism

We’ve already detailed the importance of event management in tourism. Now, let’s talk about the significance of tourism in event management. These two notions are interrelated activities, while tourism is mostly dependent on effective management of events. Let’s introduce one clear example. Niagara Falls is a popular and prominent place to visit. However, the main flow of tourists started as soon as the event managers had begun to arrange tours and cruises across the basin of Niagara River. These activities have led to the development of other entertainments around this destination. Keep in mind that everything has begun, with a simple event.

Events trigger a boost of tourism

This is the major reason why the role of event management in tourism is so important. Tourists and travelers need to understand why they should visit a particular destination. Therefore, event tourism comes to the rescue. What is event tourism? It can be compared with a small stream that turns into a large river when supported by other streams. Regardless of the activities you offer, e.g. organizing incentive trips, they will definitely attract more customers to your destination.

Events in tourism promote customer loyalty

Tourism event management promotes the loyalty of regular customers. Just imagine that your favorite destination for vacation offers some events which you have not experienced before. For this reason, the customers would prefer to remain loyal to the resort or place they usually visit rather than searching for other options.

Stickiness of social events

This point mostly relates to lonely people who need to find a soulmate or friends. The arrangement of various social events promotes communication of people and building new relationships. As a result, a couple, which was created at a particular destination, would be happy to recreate the romantic moments of their first meeting. In this sense, event management benefits for both tourism and society development.

Wedding as a main social event in tourism

A new trend of arranging weddings in some special places is developing. People want to make this special date incredible and unforgettable. The event managers apply all their efforts to meet the requests of the most demanding customers. What can be better than the beginning of honeymoon, right after the wedding itself? The next day after the ceremony, the newlyweds don’t need to pack belongings and suffer in airports and airplanes. They’re already in place, where they want to be. The role of events in tourism is well demonstrated in this particular case.

Multipurpose Tourism

Management of events provides various opportunities for the travelers to spend their time without being bored. If you plan your visit to some exotic country, it doesn’t mean that your vacation will be limited with rambling across the sights and historical monuments of the destination. You can diversify your trip with extreme events or any social activities.Thanks in part to event management, you will surely experience a wide array of emotions and experience many new things.

Is Tourism important for Event Management?

Since, we’ve ascertained that tourism depends on event management, the benefits of tourism should also be mentioned. Tourism is the area or industry, where social events can be implemented. All the above-mentioned examples demonstrate the significance of managing events for tourism. However, the tourism itself is quite important for social activities. The development of tourism and the introduction of new destinations reveals the huge perspectives for the growth of event management. The majority of most social activities, such as festivals, recreational events, etc., have become possible due to the tourists, which travel around the world in search for new impressions and emotions. Naturally, tourism and event management can exist separately, but their consolidation can bring many benefits not only for the development of tourism but also for the development of the economy of countries or cities in total.

Bottom Line

To make a destination attractive for tourism, detailed development plans are required. These plans should focus on the planning of social events in order to achieve the full potential of tourism. Managing events is the activity that deals with developing and planning various kinds of events for that society. A fruitful integration of event management into touristic activities will win success and attract numerous customers to the target destination.

Latest comments

  • Can I share this in a class, please?

  • Thank you so much for this article, KATERYNA YAROSHENKO0. I am so elated to read this. You have no idea how happy I am. I have shared it on facebook wall and to friends. An article like this should be taught in tourism classes. Please, can I share it in my class?

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