2003 – the year the term ‘flash mob’ was coined by Bill Wasik, a senior editor of Harper’s Magazine. What started out as a social experiment by Wasik has gone on to become one of the most attention-grabbing activities that possesses both the surprise factor and spontaneity. With many flash mob crews and agencies out there available for hire, event planners have included them in the mix of event engagement strategies.
On the fence with your decision to hire flash mobs? Here are? reasons why you should consider bringing a flash mob onboard for your next event.