Competition is inevitable in every industry, and it’s a never-ending race among businesses to stay ahead of their competitors. In the thriving events industry, in particular, newevent planning industry competitors are jumping onto the bandwagon every day, offering fresher ideas or lower price points—you snooze, you lose. As an event organiser, how do you stay ahead of your competitors in this wild race?
How to define your competitors
Since the advent of the Internet, the concept of competition has expanded, meaning that your competitors may be online websites, many of which you don’t even know about, so understanding your event planning competitors is an important strategy to develop. Therefore, the most obvious and simple way, at first glance, is Internet research based on the key users’ queries.
What are some effective ways to quickly recognise your event management competitors and stay ahead of them in the market? You will discover some affordable ways to stay on top of the game in this article.